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Creative in association withGear Seven
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Anonymous Club and Hood By Air Deliver New Perspectives Ahead of Anticipated Runway Show

16/07/2021
Production Company
London, UK
85
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Park Pictures and CANADA team up with director Roger Guàrdia for the experimental shorts 'THE PROLOGUE'

Anonymous Club and Hood By Air have released their long awaited visualiser today, THE PROLOGUE, directed by Roger Guàrdia and produced by Park Pictures and CANADA. The experimental short acts as the first big visual offering ahead of HBA’s runway show and features characters wearing the clothing: VETERAN, H13A, HBA. 

The essence of a Prologue is to create a foundational guideline that leads a series of events through transitional actions. THE PROLOGUE interprets the knowledge of the past while introducing the new characters of the future. Featuring exclusive Hood By Air attire, THE PROLOGUE is a visualiser that delivers a new perspective on characterisation. 

Anonymous Club is a creative studio working in the idioms of fine art, installation, performance, music and product. Founder and designer Shayne Oliver, alongside Gabe Schuman, and Pablo Melendez create the production team behind Anonymous Sound, the musical collective of Anonymous Club. Together, they created the textures and framework for sonic collaboration with Oliver acting as musical director. The music heard in THE PROLOGUE is from founding artist LEECH’s PROLOGUE Mixtape, and their debut compilation, SCREENSAVERS VOL 1, out Aug 6th, executive produced by Yves Tumor, and featuring music from Anonymous residents Tama Gucci, Izzy from Dead Dogs, Santiago, Chicken, Hook, and Ian Isiah. The first release 'Ketamean (NY Mix)' by Sabrina Fuentes from Pretty Sick is out now.

Hood By Air was born out of self-reliance, providing a breath of fresh air in an otherwise stagnant room. While Anonymous Club creates radical art and artifacts designed to upend tradition, infiltrate the mainstream and remake pop culture in its image. THE PROLOGUE gives introspect to the society through a unique, futuristic lense and yet another big collaboration between the two entities.


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