Anomaly Partners with Ridley Scott for Turkish Airlines Super Bowl Short

Anomaly today announces 'The Journey', a new, cinematic short film for Turkish Airlines directed by award-winning director Ridley Scott. 'The Journey' will premiere with a 30-second clip during the Super Bowl, February 3rd, 2019.

Anomaly partnered with Scott to direct the Istanbul-centric film, based around the plot of a cat-and-mouse chase across the city's iconic landmarks, and paying homage to the its unparalleled splendour with its new airport, poised to be the biggest in the world.

Anomaly worked hand-in-hand with Turkish Airlines, Ridley Scott, RSA Films and a sizeable team of producers, actors and crew members to create a dazzling cinematic ode to Istanbul that helps cement Turkish Airlines as one of the world's most beloved and creative airline brands.

"We took a standard brief for an advertising campaign and deployed the strong use of storytelling to truly inspire viewers," said Fabian Berglund, executive creative director, Anomaly Amsterdam. "With that in mind, we wanted to make something that celebrates the airline, the new airport and the city of Istanbul, creating content that people seek out to watch."

This new short film marks Scott's first return to the advertising world in 18 years with actress Sylvia Hoeks, known for her role in Blade Runner 2049 and more recently The Girl in the Spider's Web, cast as the lead character.

"I decided to go back and click-into advertising because I love the chase and the speed of the job," said Sir Ridley Scott. "The fact is that this project went beyond the limitations of traditional advertising, and allowed me the creative freedom to tell the story."

The six-minute short film, 'The Journey' will be released on all Turkish Airlines social media platforms. The 30- and 60-second trailers of 'The Journey' will be aired in cinemas and TV in all strategic markets of Turkish Airlines.