Following the office launch at the end of 2011, Anomaly is boosting its senior talent with the addition of Gaston Serpenti as Digital Creative Director.
The significant hire comes hot on the heels of Nike and Converse appointing Anomaly in Amsterdam to handle key local business initiatives.
Prior to joining Anomaly, Gaston was Founding Partner and Creative Director of Boondoggle Amsterdam, which was Digital Agency of the Year in 2011 (Netherlands). He led the development of numerous high-profile pan-European initiatives for brands including Nike, KLM, Heinz, and Rabobank.
Gaston’s talents have been recognized across the board, from Cannes Lions and Webby Awards, to Eurobest, and Dutch SpinAwards.
Before founding Boondoggle, Gaston gained invaluable client-side and venture capital experience in Belgium, Ireland and the Netherlands working at the forefront of the music and entertainment industry where brands, content, and technology intersect.
Gaston Serpenti, Digital Creative Director said:
“Digital thinking is central to Anomaly – as it must be for any progressive company. With the numerous different touch points that Anomaly impacts and integrates, it’s exciting to explore new territories and push the boundaries of creativity to new limits.”
Hazelle Klonhammer, Managing Director, Anomaly in Amsterdam, said:
“Exceptional digital talent is rare in this industry. We feel very fortunate to have Gaston onboard. In addition to his obvious digital expertise, Gaston also has the right entrepreneurial spirit and problem-solving mentality to help Anomaly continue to provide innovative solutions to complex business problems.”