Anomaly Boosts Amsterdam Strategic Leadership

Amanda Fève has been appointed by Anomaly as Planning Director. She joins the company from Wieden+Kennedy in Amsterdam where she ran the Global Coca-Cola account plus Intel, Powerade, and Procter & Gamble. Before that, she spent five years at BBH London, and six years at JWT London and JWT New York on leading global brands such as Johnnie Walker, Barclaycard, Vodafone, Kellogg’s, Kleenex, Tanqueray, Domino’s Pizza, and Unilever.

 

Amanda is a strong proponent of effectiveness, having won an IPA Effectiveness award and helped BBH to win IPA Effectiveness Agency of the Year (2008) and APG Strategy Agency of the Year (2009).

 

Anomaly President Hazelle Klønhammer says: “Truly outstanding planners are like gold-dust and Amanda is definitely one of them. She is a perfect addition to the team – super-smart and well versed to help shape the type of truly innovative solutions our ambitious clients deserve”.

 

Amanda Fève says: “As a strategic thinker I was really drawn to Anomaly’s progressive model and impressed by the type of big brand and business problems that come their way. It’s no surprise they have attracted such a phenomenal list of clients who come to them with a wide range of challenges. It is refreshing to have the opportunity to be a part of creating solutions that range from new product development and innovation through to brand strategy and design.”

 

The hiring of Amanda in Amsterdam follows the recent additions of ECD Mark Sloan from Media Arts Lab in LA and Account Director Nick Kettelhake from Nike UK.