Anomaly Appointed for Global Relaunch of BBC's Top Gear

Anomaly has been named lead agency for the new Top Gear, the popular BBC and BBC Worldwide TV show, following a competitive pitch.

As part of a new long-term partnership, Anomaly will create a global, integrated campaign to build excitement for the programme’s highly-anticipated and much-publicised relaunch this summer, when Top Gear returns to screens around the world with a new lineup including Chris Evans and Matt LeBlanc. 

Anomaly Chief Strategy Officer and Partner, Stuart Smith, says: "Anomaly exists to tackle big business challenges. Top Gear is one of the planet's most loved shows, and it has history, so helping relaunch it is a task we're relishing."

Director of Marketing and Audiences, BBC TV, Cary Wakefield says: "Anomaly impressed us with their smart, progressive thinking and their creative approach demonstrated how well they understand the personality of Top Gear."