Anomaly Amsterdam Wins FOX Sports

Anomaly Amsterdam announced today that it has been appointed as Agency of Record for FOX Sports in the Netherlands. The agency was awarded the business after a competitive review, which included multiple agencies.

FOX Sports is introducing a new stable of premium channels – the only channels dedicated to football in the Netherlands – that will feature all of the great local football programming previously available on Eredivisie Live, as well as live coverage of international matches from the English Premier League and Italy’s Serie A, among others.  

FOX Sports has been ramping up its football coverage globally in recent years and is excited to be bringing a new level of quality football coverage to one of the most football-mad nations in the world.  

Anomaly will bring a unique diversity of talent and skillsets to the partnership, and as Agency of Record, will lead duties ranging from foundational business and brand strategy, communications planning and launch strategy, through to partnerships, advertising, branded content, digital and social.

Arno de Jong, Commercial and Marketing director FOX Sports says: “Their extensive brand experience, strategic thinking and breadth of creativity made Anomaly the ideal partner for us, and their local knowledge and passion for football is second-to-none.”

Hazelle Klønhammer, Anomaly Amsterdam President, says: “FOX Sports is a world-class brand with a relatively small footprint locally, and we’re looking forward to partnering with them to introduce the Dutch audience to a better viewing experience.  It’s rare that you get to work with a great brand that also happens to be a media owner, and we look forward to helping establish FOX Sports in a way that will quickly raise awareness and drive their growth in this market”.