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ANNOVERA Takes Control on Birth Control in Unapologetic Spot

Creative 2.9k Add to collection

Annovera's powerful campaign from McCann reminds women they should take control of their reproductive health

ANNOVERA Takes Control on Birth Control in Unapologetic Spot

When we talk about birth control and women’s reproductive health, we always stop short of talking about it openly and honestly. But we’re well into the 21st century, so enough with the pre-apologising and PG-13 language. ANNOVERA (segesterone acetate and ethinyl estradiol vaginal system) believes it’s time to speak and live unapologetically as women. That’s why it made an annual, comfortable, controllable birth control, so you can take control of your life. It’s time to be direct and self-assured, always. Time to speak truth about our own reproductive health, time to speak truth and be sorry about it never. We are Annovera, and we don’t do apologies. Annovera do first-of-its-kind annual birth control. Finally. 

ANNOVERA (segesterone acetate and ethinyl estradiol vaginal system) is the only long-lasting, reversible contraceptive ring on the market that delivers one year (13 cycles) of birth control.

This unique form of prescription birth control offers annual protection from pregnancy and control of her menstruation, thus there is no need to make frequent visits to a healthcare provider or pharmacy. ANNOVERA could be a great option for your patients considering a long-lasting birth control option.

Please see Important Risk Information, including BOXED WARNING, for ANNOVERA here or here.  Please also visit for more information on how to get ANNOVERA, how to use it, and important safety information. To learn more, visit here

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Chief Commercial Officer: Dawn Halkuff

Vice President of Marketing: Kristen Landon

Senior Director of Marketing: Jerrold McRae 

Director of Marketing: Tom Moody 

Marketing Coordinator: Jennifer Salokar 

Insights Director: Julie Loving 


Co-Chief Creative Officer: Sean Bryan 

Co-Chief Creative Officer: Thomas Murphy 

EVP Executive Creative Director: Maru Kopelowicz 

Senior Art Director: Craig Bishop 

Associate Art Director: Lucas Shanks 


EVP, Executive Account Director: Darla Price 

Account Director: Dana Markiewicz

Account Supervisor: Christen Koribanics 

Account Executive: Chelsea Freitas


Chief Strategy Officer: Erica Yahr 

SVP Group Strategy Director: Anna Andreis 

Senior Strategist: Rosalind Mowitt

Senior Producer: Katie Boyko


Spang Executive Producer: Melanie Cox 

Director: Marysia Makowska

EVP Client Experience: Jamie Dowd

SVP Client Experience: Paddi Hurley

Post Production

Colorist: Maria Carretero @ Nice Shoes

Genres: People, Dialogue

Categories: Sexual Health, Corporate, Social and PSAs

McCann North America, Wed, 08 Jul 2020 16:57:28 GMT