ANNOVERA (segesterone acetate and ethinyl estradiol vaginal system), the first and only annual, procedure-free birth control, believes it’s time for women to stop apologising for who they are and what they want. 

Since, well, forever women have expressed that the birth control category doesn’t work for them. And ANNOVERA believes it’s time for women (and their vaginas) to stop apologising for who they are and what they want. In our new campaign, Whitney Cummings, our un-apologetic spokeswoman, encourages women how to UN-apologise, leaving outdated cultural and social stigmas at the door so they can focus less on birth control and more on being their most authentic selves. 

Annovera’s call to Un-apologise began on April 23rd with Vagina Appreciation Day and continues this month with the release of additional campaign spots incorporating Un-Apologies across a variety of female perspectives and experiences throughout their reproductive journeys.

It’s never been more necessary to Un-Apologise on behalf of our Vaginas!

Please see Important Risk Information, including BOXED WARNING, for ANNOVERA here or visit here. Please also visit here for more information on how to get ANNOVERA, how to use it, and important safety information. To learn more, please visit here.