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Anna Kendrick Wishes You a Merry Chips-Mas in Frito-Lay's Holiday Anthem

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RadicalMedia's Dave Meyers teams with Frito-Lay's in-house creative team to recreate The Sound of Music's 'My Favourite Things'

Anna Kendrick Wishes You a Merry Chips-Mas in Frito-Lay's Holiday Anthem

Today Anna Kendrick is releasing the new holiday carol, replacing the iconic My Favourite Things lyrics from The Sound of Music with items like 'bright yellow Lay's bags' and a 'snack table spread that is fit for a king'.

The spot was created in-house by Frito-Lay team and was directed by RadicalMedia's Dave Meyers.

Viewers might spot some other familiar faces throughout the spot, including Teresa Dahlquist of the three 'Golden Sisters' who rose to internet stardom a few years ago, and actor Matty Cardarople.

LA’s acclaimed Solvang Bakery built the ornate gingerbread house that was later decorated with Frito-Lay snacks inside and out.

view more - Inside In-Housing
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Client

Client: Frito-Lay

Agency

Agency: Frito-Lay

CMO: Rachel Ferdinando

VP, Creative & Digital: Chris Bellinger

Creative Director: Christian Hoyle

Account Director: Hayes Hereau

Account Manager: Christie Duoos

SVP, PGS & Core Brands Frito-Lay: Marissa Solis

Sr. Brand Director: Matt Gould

Brand Manager: Lauren Niculescu

Content Production Lead: Chase Rodriguez

Producer: Colleen Dirsmith

Copywriter: Nick Scott

ACD: Nick Marshall

Public Relations Director: Jen Crichton

President, Global Foods: Jen Saenz

Social Strategist: Cilla Sutfin

Social Strategist: Kelly Linthicum

Frito-Lay Sr. Media Director: James Clarke

Frito-Lay Media Director: Amanda Corral

Frito-Lay Media Manager: Esther Brodrick

Production

Production Company: Radical Media

Director: Dave Meyers

Director of Photography: Scott Cunningham

Line Producer: Steve Fredriksz

Editorial Company: Cabin Editing Company

Editor: Greg Scruton

Editorial Producer: Michelle Dorsch

Visual Effects Company: Ingenuity Studios

Executive Music Producer: John Melillo

Music Production House: Storefront Music

Sound Design & Mix: Lime Studios

Audio Mixer: Jeff Malen, Audio Mixer

Executive Producer: Susie Boyajan

Talent Agency: UEG

Genres: Musical

Categories: Food, Savoury Snacks

RadicalMedia US, Thu, 21 Nov 2019 13:38:08 GMT