Euro RSCG London has created a short film starring Anna Friel and inspired by Titian’s famous painting Diana and Actaeon, to mark Credit Suisse’s sponsorship of a major new exhibition at the National Gallery.
‘Metamorphosis: Titian 2012’ is a ground-breaking multi-arts project – involving contemporary artists Chris Ofili, Conrad Shawcross and Mark Wallinger in a unique collaboration with The Royal Ballet – inspired by stories of change found in masterpieces by Titian.
Euro RSCG’s film ties in with the multimedia nature of the National Gallery show. It fuses the narrative of Diana and Acteaon with the darkness of a modern Gothic fairy tale, creating the dramatic feel of a period drama. Actaeon is played by up-and-coming actor Ed Speelers, who stars in the forthcoming season of ITV1’s Downton Abbey. Diana, the Goddess is played by Anna Friel.
In the film, Actaeon is enchanted by Diana’s beauty and in his restless longing he stumbles upon her naked at her bath. Angered, she casts a spell on him and Actaeon metamorphises into a stag. It is his fate to be hunted by his own hounds.
The Euro RSCG film was written by Gerry Moira and directed by Luke White and Remi Weekes, who work under the name Tell No One. It will be debuted across all of Credit Suisse’s social media platforms on July 9, ahead of the exhibition’s opening on July 11. It will be trailed by a teaser campaign, and a making-of film.
Credit Suisse is a major sponsor of the National Gallery, as well as supporting the ‘Metamorphosis: Titian 2012’ exhibition.
Michael Hoffmann, Head of Corporate Sponsorship, Credit Suisse, said: “With this campaign, we wanted to do something a little different to demonstrate Credit Suisse's close relationship with the National Gallery, as well as to give our target audience something they can really enjoy. Euro RSCG’s idea to create a film inspired by one of Titian’s great paintings fits perfectly with this aim.”
Gerry Moira, Chairman and Director of Creativity at Euro RSCG London, said: “We wanted to reengage people with the story of Diana and Actaeon, and the use of metamorphosis as a narrative is quite timely in terms of audience awareness thanks to films such as Twilight where people change into beasts. Retelling Titian’s work in a contemporary way makes it more accessible for a younger generation.