Wed, 07 Oct 2020 02:23:34 GMT
Independent creative agency Emotive today announced the appointment of Anna-Claire Clendon as senior strategist. With more than five years at Wieden + Kennedy London followed by a stint leading the strategic push at VIRTUE AU, the agency born from VICE, Anna-Claire has a breadth of experience leading strategy for local and international brands across gaming, entertainment, tech, retail, FMCG and alcohol.
Anna-Claire said: “At Emotive I've found a bunch of brave, creative souls who dream big and are committed to making wonderful things. I’m excited to get stuck into problems with people that aren’t afraid to come at things a little differently. With such a talented team and a set of equally brilliant clients it feels like more great work is imminent.”
Micheal Hogg, managing partner and head of strategy, said: “With a strong background in brand strategy and a specialism in integrated communications planning, Anna-Claire is the perfect fit for Emotive. More importantly, she’s super smart, a good human and tuned into culture in a way that puts me to shame, so we’d have been stupid not to hire her.”
Anna-Claire’s appointment comes off the back of continued growth for the Sydney agency, with an expanding client base including Optus, Audible, ModiBodi, Unilever, HelloFresh, Google, ATC, YoPRO, and Coca-Cola.