Anna Allgrove Joins Johnny Foreigner

Anna Allgrove has joined Johnny Foreigner as director’s agent and is now working alongside company MD, Olivia Hirschberg as director’s agent, supplying London’s freelance talent to Production Companies.

Anna has worked across advertising, film, TV and events and has always enjoyed working with talent of all levels of expertise and genres. She has worked with some of the world’s most awarded directors and is a passionate advocate of new and emerging talent. Anna has been on juries for Creative Circle, UKMVAs and Shiny for many years, as well as helping develop craft celebrating platforms, such as UKMusicVidFest, CraftWorks and LBB/Lab.  

She commented, “I’m thrilled to be working alongside Olivia, who I’ve respected for many years. We are aligned in our vision for supporting both Directors in their exposure to work, and supporting Producers in creating easy access to the best freelance Directors in the business. As the market has evolved and more and more Directors choose to go freelance, it’s important to have a curated platform where agencies, brands and production companies can come to find the perfect Director for their brief. Our combined experience means that we have a vast understanding of our clients' needs, as well as what our directors can offer, in terms of craft, experience and approach.”

Olivia added, “I’m excited to have Anna join as my right hand woman. Anna will definitely help drive the company forward in ways which will really benefit our directors and clients alike. We’ve always been here to support agencies, brands and Production Companies and with Anna our offering has become more solid. Her joining is a great start to 2024 and I feel very confident about the year ahead.”