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Animated Salt Shakers Face a New Enemy in Fun Mrs. Dash Campaign

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Taylor James brings Toy Story-themed spot to life for Resource/Ammirati

Animated Salt Shakers Face a New Enemy in Fun Mrs. Dash Campaign

Taylor James and Resource/Ammirati have launched a new campaign for Mrs. Dash - a line of flavourful seasoning blends that are salt-free.

Resource/Ammirati was responsible for conceiving the idea of a Toy Story-themed spot focused on what happens to salt shakers when you ditch the salt and switch to Mrs. Dash.

The high drama of the animation juxtaposed with the low-key feeling of the live-action scenes creates a fun and comedic tone to the story and an accessible sense of humour that any family can relate to.

Taylor James’ artists worked across disciplines, combining their skills to bring the story to life, working closely with Honor Society’s Robert Boocheck, who directed the live action.

Taylor James' storyboards and colour concept

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Advertiser: Mrs. Dash

Post Production / VFX

Animation: Jamil Lahham, Doug Rappin, Tyler Heckman, Jared Eng (Animator/Rigger)

CG: Jay Harwood (CGI Lead)

Compositor: David Chen

Designer: Maria Chou

ECD: Mark Knowles

Executive Producer: Eve Ehrich

Managing Director: Adam Isidore

Nuke: Anthony Jones (Generalist/Nuke Compositor)

Post Production Company: Taylor James

Producer: Cuyler Mitchell

Visual Effects Artist: Rob Cavallo, Patrick McAgena, Kyle Anderson, Nick Tustin

Modelling: Jordan West


Flash Animation: Jamie Scott

Riggers: Zed Bennett

Creative Agency

Creative Agency: Resource/Ammirati

Producer: Vince Lin

Production Company

Director: Robert Boocheck (Honor Society)

Producer: Megan Kelly


Editor: Jonathan Rippon

Genres: Animation, Animatics, Visual VFX, Tabletop, Storytelling

Categories: Food, Savoury Snacks

Taylor James, Fri, 03 Mar 2017 13:21:49 GMT