Taylor James and Resource/Ammirati have launched a new campaign for Mrs. Dash - a line of flavourful seasoning blends that are salt-free.
Resource/Ammirati was responsible for conceiving the idea of a Toy Story-themed spot focused on what happens to salt shakers when you ditch the salt and switch to Mrs. Dash.
The high drama of the animation juxtaposed with the low-key feeling of the live-action scenes creates a fun and comedic tone to the story and an accessible sense of humour that any family can relate to.
Taylor James’ artists worked across disciplines, combining their skills to bring the story to life, working closely with Honor Society’s Robert Boocheck, who directed the live action.
Taylor James' storyboards and colour concept