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Animated Crabs Ossi and Pod Explore an Entertaining World Above for Freesat

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Freesat launches new brand platform encouraging TV lovers to ‘Live Life Free’

Animated Crabs Ossi and Pod Explore an Entertaining World Above for Freesat

Freesat, the UK’s biggest subscription-free satellite TV platform, has launched its latest integrated campaign. ‘Live Life Free’ showcases the exciting world of free entertainment it has to offer its customers with over 170 channels and On-Demand services.

Created by TMW Unlimited, the 30 second and 10 second TV spots feature two endearing CGI crab characters, Ossi & Pod, who leave their drab underwater home to explore the vibrant fairground world just above their heads – a world that was just waiting to be discovered. The new brand platform launches with a fully integrated advertising campaign centred on a reappraisal story, waking customers up to a whole world of subscription-free satellite TV.

Applying their Disproportionate Value Approach, which uses first-party data to identify the highest potential customers, The Specialist Works' planned and bought the media campaign. It will initially target the east of England, the south-west and south/south-east before being rolled out in other regions. With a voiceover provided by Line of Duty actor Craig Parkinson, Live Life Free runs from November 1st across TV, BVOD, radio, door drops, retail, paid social, paid search and Google Shopping.

Andre Santos, director of marketing at Freesat said: “The small screen continues to be filled with outstanding content and we wanted to celebrate that through our execution, showing that being chained to pay TV isn’t a necessity to enjoy high-quality entertainment. You just need to search for that freedom like Ossi and Pod and when you do, you’ll find Freesat and a world of wonder waiting for you.  We’ve loved the process of bringing our charming crustaceans to life with TMW Unlimited and The Specialist Works and cannot wait for the UK public to meet them.”

Tom Harman, creative director at TMW Unlimited said: “We can’t wait to see our two cute crustacean siblings, Ossi and Pod, scuttle their way into the nation’s hearts. The campaign embodies TMW Unlimited’s purpose to create ‘ideas that move people’ from awareness to consideration to purchase, tapping into the customer’s desire to pay less for our TV. It demonstrates our truly integrated and human understanding approach, delivering big brand-level thinking that works across every channel, seamlessly.”

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Agency: TMW Unlimited

Senior Account Director: Lucy Burt

PR: Erris de Stacpoole


Director of Marketing: Andre Santos

Consumer Marketing Manager: Katherine Jones

Chief Creative Officer: Graeme Noble

Creative Director: Tom Harman

ACD Creative Team (Writer and Art Director): Stuart Woodall & Neil Matthews

Chief Strategy Officer: Dan Bowers

Strategy Director: Paul Dazeley

Planner: Joel Girling

Client Services Director: Karen Morris

Senior Account Director: Lucy Burt

Campaign Manager: Maddy Walker

Head of Production / Senior Producer: Millie Graham – Campbell, Amy Philpott


Production company: TMW Move Studios

Motion Creative Director: Lloyd Francis, Luke Bosshard, Coffee & TV

Design: Martin Parker

Coffee & TV

Coffee & TV - Executive Producer: Dan Keefe

Coffee & TV - Director: Martin Allen

Coffee & TV - Senior Producer / Producer: Alannah Curry, Joss Brindle

Coffee & TV - 2D Lead: Nick John


Coffee & TV - CHARACTER MODELLING: Josh George

Audio Post

Audio Post Production: TMW Move Studios - Tom Rees Kaye

Post Production

Post Production: Move Studios, Coffee & TV


Design: Ivan Langham, Matt Walton, Tom Gillanders

Genres: Animation, Storytelling

Categories: Media and Entertainment, TV and Radio

TMW Unlimited, Mon, 01 Nov 2021 12:38:18 GMT