Ex-Anomaly ECD swaps Cameron autobiography with cheeky limited edition, writes Laura Swinton
No one can accuse erstwhile Anomaly creative partner Oli Beale of scuttling off to Nice with his trotters up
since leaving the agency in September this year. Instead he’s been busy on a special – if one-sided – creative collaboration with former UK Prime Minister David Cameron.
Today, Oli revealed himself as the instigator behind the mysteriously sabotaged copies of David Cameron’s new autobiography, which have been popping up in book shops across London. In the past few days, copies of ‘For the Record’ have appeared in branches of Waterstones, WH Smith and Foyles featuring an unflatteringly photoshopped photograph of the ex-PM, fake reviews attributed to Linford Christie, Judy and Andy Murray, reggae duo Chaka Demus and Pliers and TV game show presenter Donald Trump.
David Cameron's Book Swap from oli beale on Vimeo.
Re-written copy on the dustjackets reads:“Women wanted him. Men wanted to be him. Animals feared him. He had the world at his feet, yet he threw it all away over a bitter rivalry that began at the urinals of Eton forty years ago. This isn’t so much a book as a blueprint of how to completely destroy a country- written by a tired man with face like a satellite dish made entirely of ham.”
The books had been spotted by shoppers – including tennis coach Judy Murray, quoted on the new covers. According to a report in the Guardian
, a spokesperson at Foyles admitted that the stunt had increased interest in the book and that they had been approached with offers to buy the limited edition at “well above the RRP”.
Oli unmasked himself on Twitter, with a link to his website and video
, saying “I've had a bit of time on my hands lately, so I decided to use it against David Cameron.”
The former Anomaly creative partner and ECD left the agency after six years to pursue a screenwriting career.
You can check out the replacement cover below:
The inside front cover:
The inside back cover:
And the back cover: