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Animal Drawings Are Embossed in Tree Trunks in These Deforestation Awareness Prints

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TBWA\Spain and Reforesta Association launch powerful campaign

Animal Drawings Are Embossed in Tree Trunks in These Deforestation Awareness Prints

The 22nd of May has been announced as the International day for Biological Diversity.

To celebrate this day, TBWA\Spain and Reforesta Association wanted to raise awareness about one of the main threats of our ecosystem: deforestation.

Deforestation puts hundreds of species in the world at risk of extinction. With this graphic campaign we want to represent how the destruction of the trees directly affects the animals.

An owl, a tiger and a gorilla represent hundreds of species that are at risk of extinction due to deforestation.

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Categories: Environment, Corporate, Social and PSAs

TBWA Worldwide, Mon, 21 May 2018 16:05:43 GMT