MullenLowe Lintas Group
Thu, 07 Oct 2021 09:36:09 GMT
Cleartrip, one of India’s leading online travel companies, has roped in Anil Kapoor for its latest campaign that celebrates the travellers who are ready to experience the joy of flying again. The multi-film campaign conceived by Lowe Lintas Bangalore is a part of the platform’s first association with Flipkart Big Billion Days. It sheds light on the deals being offered with a focus on Cleartrip’s unique EzCancel @ Re 1 offer.
For over a year, customers have dreamed of travelling on the other side of the pandemic-induced restrictions; to an extent that some of those little things that bugged an air traveller are now being dearly missed by them. Even as the skies finally reopen for travellers, there is a tacit apprehension regarding advance bookings, for the possibility of losing money on cancellation due to change in travel plans. With this campaign, Cleartrip showcases the eagerness of travellers to fly again, encouraging them to book in advance like before - with the lucrative cancellation offer by their side.
Speaking about the campaign, Himanshi Tandon, director - marketing, Cleartrip said: “Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode. At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings alive the message in his signature style.”
Anil Kapoor steps in as the perfect embodiment of an excited traveller. In the three films that the brand has launched, he lends his brand of humour to the campaign that is meant to resonate with every traveller out there.
Commenting on the campaign idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas said: “We’ve all been aching to travel again. So, this campaign was as much about communicating to the consumers as it was about our own travel pangs. We used the little things we did when we took flights as a means to connect with the urge of eager travellers. So, we decided to focus on the quirks of eager travellers who’re itching to fly again. Anil Kapoor fits the role perfectly and we hope his personality resonates with every traveller out there.”
A globetrotter by heart, Anil Kapoor has travelled worldwide for work and leisure, experiencing different cultures. His energetic, premium personality and a go-getter attitude are precisely the qualities of an ideal traveller that perfectly align with Cleartrip’s value proposition.
Speaking on the association, Anil Kapoor said: “As a travel enthusiast, I am immensely excited to be associated with Cleartrip. With the Flipkart Big Billion Days Sale, Cleartrip has given travellers the wings to fly once again with irresistible offers. This is a great chance for travellers who have been longing to take to the skies again. I want all the travellers to grab this opportunity and enjoy their dream travel once again.”
Client: Prahlad Krishnamurthi, Kunal Dubey, Himanshi Tandon, Vijay Sharma, Deepak Sharma, Gautam Sharma, Kanika Kaul, Maleeha Mukhtar
Agency: Lowe Lintas Bangalore
Account Management: Sonali Khanna, Sudhir Nayak, Nidhi Kunjilwar
Planning: Kishore Subramanian, Prashanth Murthy
Creative: Puneet Kapoor, Arpan Bhattacharyya, Sukumaran N, Madhuparna Guha
Genres: Comedy, People, Dialogue
Categories: Travel, Booking platformsMullenLowe Lintas Group, Thu, 07 Oct 2021 09:36:09 GMT