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Angel Soft Tells Us to 'Be Soft. Be Strong.' with Three Touching Spots

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Deutsch launches the all-new national broadcast ads as a continuation of the toilet paper brand's existing campaign

Angel Soft Tells Us to 'Be Soft. Be Strong.' with Three Touching Spots

Angel Soft has debuted three all-new national broadcast spots today as an evolution of its existing 'Be Soft. Be Strong.' campaign. The spots will live amongst a full 360 campaign launching in August which will also include digital and social elements.


Titled, 'Morning Routine,' 'So Sorry,' and 'Pedicure,' the three spots all showcase everyday moments from families and relationships that share the balance of softness and strength. Directed by Fiona McGee, the spots were made in collaboration with creative agency Deutsch and will run nationally through 2020.


“For years, our brand has celebrated stories of real people and how they approach life with softness and strength,” says Santiago Arboleda, director of tissue brand building – Georgia-Pacific. “We’re proud that each new iteration of the Be Soft. Be Strong. campaign finds fresh perspectives to share what we stand for with the world.”

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Genres: Dialogue, Storytelling, People

Categories: Home, Toilet Paper

Deutsch LA, Tue, 06 Aug 2019 09:54:45 GMT