Deutsch LA
Wed, 10 Feb 2016 17:03:42 GMT
Editions
- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South Africa Edition
Angel Soft Celebrates Love of Step Families in Touching New Spot
American toilet paper brand teams with Deutsch for campaign celebrating different kinds of families
In 2015, the Angel Soft brand introduced its new tagline and campaign, 'Be Soft. Be Strong.' which celebrates the stories of softness and strength of all kinds of families. The brand is continuing the momentum of this campaign with its third installment, the 'Related by Love' video, which shares the stories of stepfamilies and sheds light on a different kind of love that can be shared by many families on Valentine¹s Day. The video shares the unexpected story of stepparents and how they've risen to the occasion and handled life's challenges.
Client
Brand: Aviral Singh (Director, Brand Building)
Brand Manager: Jeannie Chacko, Brian Harrison (Assoc)
Chief Marketing Officer: Douwe Bergsma
General Manager: Vivek Joshi (Senior VP)
Marketing & Engagement Director: Shari Neumann (Sr)
Senior Director: Joe Stempien
Post Production / VFX
Colourist: Dave Hussey (Sr)
Executive Producer: Ashley McKim
Post Production Company: Company 3
Senior Producer: Liza Kerlin
Creative Agency
Account Executive: Bianca Brittain (Assist)
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Creative Agency: Deutsch
Director of Integrated Production: Vic Palumbo
Executive Creative Director: Karen Costello
Group Account Directors: Steve Sanders, Rachel Nairn
Integrated Producer: Rachel Seitel (Executive), Tom Meloth, Justin Polk (Assoc)
Music Supervisor: Eryk Rich, Dave Rocco (Music Director)
Planner: Daniel Spadaro (Account)
Planning Director: Kelsey Hodgkin (Group, SVP)
Strategist: Janet Shih (Digital)
Production Company
Director: Eric Kaufman
Executive Producer: Ted Markovic
Producer: Jim Brattin (Assoc)
Production Company: Steelhead
Line Producer: Sean Cooley
Music
Audio Post Production: Steelhead
Song: Metamorphosis by Danilo Stankovic
Offline
Edit Company: Steelhead
Editor: Ian Paxton
Executive Producer: Ted Markovic
Producer: Jim Brattin (Assoc)
Genres: Storytelling, Dialogue
Deutsch LA, Wed, 10 Feb 2016 17:03:42 GMT
