In 2015, the Angel Soft brand introduced its new tagline and campaign, 'Be Soft. Be Strong.' which celebrates the stories of softness and strength of all kinds of families. The brand is continuing the momentum of this campaign with its third installment, the 'Related by Love' video, which shares the stories of stepfamilies and sheds light on a different kind of love that can be shared by many families on Valentine¹s Day. The video shares the unexpected story of stepparents and how they've risen to the occasion and handled life's challenges.