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Andy Warhol & Van Gogh Star in BBDO NY's New Lowe's Ads

Creative 813 Add to collection

Agency teams with director Joachim Back for the launch Sherwin-Williams paint in Lowe's stores

Andy Warhol & Van Gogh Star in BBDO NY's New Lowe's Ads

Lowe’s is adding the premium paint brand, HGTV Home by Sherwin-Williams, to their shelves. This is the first time Sherwin-Williams will be sold outside of their own stores in over 40 years. To announce the arrival, they’ve produced a campaign introducing a new legend in paint.

Created by BBDO New York and Director Joachim Back, the films bring some of history’s greatest painters back to life to let them know they’re not that great any more. Each spot features a different Master’s reaction to the news, including Warhol, Van Gogh, Bob Ross and Da Vinci.

These four, 15-second online commercials will run through September as well as on Lowe’s Social Media channels.

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Managing Director: Jim Reath

Post Production / VFX

Colourist: Tim Masick @ Company 3

Post Production Company: Spontaneous


Editor: Dave Anderson @ Arcade Edit

Creative Agency

Account Executive: Karen Madera

Art Director: Carolyn Davis

Chief Creative Officer: Greg Hahn

Copywriter: Matthew Page

Creative Agency: BBDO NY

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Producer: Ashley Henderson

Producer: Alexander Loubek

Worldwide Chief Creative Officer: David Lubars

Production Company

Director: Joachim Back

DOP: Pawel Edelman

Production Company: Anonymous Content

Line Producer: Tim Kerrison


Sound Mix: Peter Holcomb @ Sound Lounge


Animation Company: Sibling Rivalry

Genres: Comedy

Categories: Home Appliances, White Goods

BBDO New York, Tue, 12 May 2015 09:44:47 GMT