Karmarama has released new work for City to Sea, a plastic pollution campaigning organisation. The Be a Good A**hole campaign sees actor Andy Serkis playing the role of a talking a**hole in a 40 second short film animation, in a bid to raise awareness of the environmental impact of wet wipes. 

Filmed and produced by production company Kream, part of Karmarama, the content highlights the damaging impact flushing wet wipes down the toilet has on our sewers and the environment. While fatbergs attract the headlines, in fact they consist of 93% wet wipes and only 0.5% fat, which inspired Karmarama together with City to Sea, to take action.

You can check out the hilarious new spot below:

The content is hosted on YouTube and can be viewed through a dedicated new website created by Karmarama, BeAGoodAsshole.com, urging the public to get off their backsides and “be a good a**hole”. Amplified by earned and owned media, Karmarama has also partner with a series of beauty, parenting, male and female lifestyle micro and mid influencers to create new content and further raise awareness.

Nik Studzinski, Karmarama Chief Creative Officer, says, ““Everybody has heard about fatbergs but fat is only the tip of the fatberg iceberg. Wet wipes are the real problem. Billions are flushed down toilets every year. They clog up our sewers and capture all the fat and other s**t that’s going through the system. Not to mention making their way into the sea. We’re thrilled to be working with City to Sea and with the incredible Andy Serkis on this, his most important role to date, being a real a**hole.”

In 2018 the UK used over 10.8 billion wet wipes and on average each of us will use around 38,000 over our lifetime. Once flushed, wipes clog our pipes and sewers contributing to giant ‘fatbergs’ which lead to sewage systems overflowing, spilling into waterways and seas and inevitably pollute our oceans with plastics and sewage. In 2018 the Marine Conservation Society recorded over 14 wet wipes per 100 metres of coastline, a rise of 700% over the last decade.

City to Sea is calling on the public to stop flushing wet wipes down the toilet and to only flush the 3Ps - pee, paper and poo. The organisation advises that if you do need to use wet wipes, always put them in the bin and not down the toilet. Or even better, use reusable wipes or just toilet roll.

Founded in 2014, City to Sea is an award-winning, not-for-profit organisation campaigning to stop plastic pollution at source and advocates reduce and reduce over single-use. Their mission is to encourage and inspire people from all walks of life with solutions-focused initiatives to help make a positive impact on our planet – from cities to the sea.