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Andy Murray's Victory Celebrated by BBH


Agency updates 2009 Robinsons spot following Wimbledon win

Andy Murray's Victory Celebrated by BBH

Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton were to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and to celebrate the historic win the agency has released a new, updated version of the spot.


Robinsons, a Britvic beverage, is one of the original Wimbledon sponsors and the original campaign was designed to give the brand a more active presence in the event. This updated version of the spot has been described by BBH as 'the ad we've been hoping to run for four years' and ends with the tagline, ‘worth the wait, wasn’t it?’

Client: Britvic Robinsons
Campaign Name: Wimbledon ‘Imagine’

Original client: Lesley Davey, Brand Director

Current client: Helen Gorman, Brand Director 
Campaign Live Date:
    Original launch: 1st June 2009
Updated film: 7th July 2013 
Original BBH Team:    TV Producer:  Ben Davies
Account  Director:  Sylvia Pelzer
Account Manager:  Corina Cuddihy
Account Planner:  Nina Rahmatallah
Engagement Planner:  Darius Karbassion
Creative Director:  Nick Gill
Creative Team:  Daniel Schafer (copywriter) and Szymon Rose (Art Director)

Original Production Team:    Production Company:  Blink
Director:  Benito Montorio
DoP: Antonio Paladino
Post Production: Phil Oldham @ Absolute Post
Editor/Editing House: Andy Mcgraw @ Cut and run
Sound: Aaron Reynolds at Wave

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Genres: People

Categories: Soft Drinks, Fruit Juices

BBH London, Mon, 08 Jul 2013 10:20:29 GMT