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Andriy Shevchenko's First Find

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Nike inspires teens to get scouted with 'Andriy Shevchenko's First Find'

Andriy Shevchenko's First Find

 

 
At the tipping point of every teenager’s dream of going pro sits an often-overlooked figure – the talent scout.
 
The Nike ‘Andriy Shevchenko's First Find’ online film, created by Wieden+Kennedy Amsterdam, shows the world-renowned football player as he’s reunited with his scout and first football coach who spotted him 17 years ago. The two look back at the moment when Andriy’s unique talent was first discovered and discuss what it takes to stand out on pitch, as part of an inspirational message to young players looking to replicate his success. 
 
The film supports Nike’s ‘The Chance’ – a global football talent search for young amateur footballers ready to take their game to the professional level. Only one question remains: Who's Next?
 
Click the link to view the work http://bit.ly/JvH86Z
 
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Directors: Mike Farr & Pierre Janneau
Art Director: Michael Bond
Copywriter: Bern Hunter
Broadcast Director: Erik Verheijen
Agency Producer: Ross Plummer
Planner: Ben Armistead
Group Account Director: Andrew Kay
Account Director: Kirk Johnsen
Account Director: Juan Pedemonte
Account Manager: Judd Caraway
Project Manager: Sharon Kwiatkowski 
Business Affairs: Michael Graves & Justine Young
 
Production Company: Hype Productions, Moscow
Director: Roman Jirnih
Director of Photography: Maxim Zhukov
Director of Photography: Ivan Lebedev
Executive Producer: Ilya Stewart
 
Production Company: Adrenaline Brothers, Kiev
Executive Producer: Kostya Salashenko
Producer: Daria Stepani
Production Assistant: Yana Gurskaya
1st Assistant Director: Valentin Semko
 
 
Editorial Company: Hype Production, Moscow
Editor: Alexandr Starostin 
Editorial: Amsterdam                                                    
Editor: Vladimir Boboshin
 
Post Production: Glassworks Amsterdam 
Grade: Scott Harris
Flame Artist: Kyle Obley, Lise Prud’Homme -
Producer: Hannah McDonald and Phil Lintern
 
Audio Post: Wave Studios, Amsterdam
Sound Designer/Mixer: Alex Nicholls-Lee
Executive Producer: Monique Wichard
 
Music: Steve Hellier and Charlie Casey / Originally composed music
 

 

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lbbonline.com, Wed, 16 May 2012 14:10:34 GMT