Andriy Shevchenko's First Find

 

At the tipping point of every teenager’s dream of going pro sits an often-overlooked figure – the talent scout.

 

The Nike ‘Andriy Shevchenko's First Find’ online film, created by Wieden+Kennedy Amsterdam, shows the world-renowned football player as he’s reunited with his scout and first football coach who spotted him 17 years ago. The two look back at the moment when Andriy’s unique talent was first discovered and discuss what it takes to stand out on pitch, as part of an inspirational message to young players looking to replicate his success. 

 

The film supports Nike’s ‘The Chance’ – a global football talent search for young amateur footballers ready to take their game to the professional level. Only one question remains: Who's Next?

 

Click the link to view the work http://bit.ly/JvH86Z