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Andrew Litten Captures the True Meaning of Unprecedented for Northwestern Medicine

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Voyager director Andrew Litten and his crew scrubbed in and adhered to strict shooting guidelines to capture the true meaning of 'Unprecedented' for Northwestern Medicine
Andrew Litten Captures the True Meaning of Unprecedented for Northwestern Medicine

Brooklyn-based commercial production company Voyager and Los Angeles-based director Andrew Litten adhered to strict new Covid-19 production guidelines and scrubbed in to safely document real breakthroughs happening at their hospitals, demonstrating firsthand the positive side of these truly unprecedented times.

“So many brands have been churning out commercials using the same script about how they’re responding to the 'unprecedented' times we're in, without really walking the talk.” said director Andrew Litten. “When NM came to us with a desire to show what unprecedented actually looks like, it felt different because of all the breakthroughs they've discovered across surgery, medicine and education. My approach was simple - I wanted to be in the room, filming real medical breakthroughs and authentic moments in real-time. I have to thank our incredibly resilient crew who came along for the ride- scrubbing up every day and following insanely strict protocol as we filmed real child-births, Covid testing, double lung transplants, and more."

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Client

ADVERTISER: Northwestern Medicine

CREATIVE DIRECTOR: Ann Sedgwick

CREATIVE DIRECTOR: John Immosete

PRODUCER: Lyndsay Gant

PRODUCTION COMPANY

PRODUCTION COMPANY: Voyager

DIRECTOR: Andrew Litten

EXECUTIVE PRODUCER: Andrew Hutcheson

PRODUCER: Tom Hipp

CINEMATOGRAPHER: Kristian Zuniga

Genres: Documentary, People

Categories: Hospitals, Healthcare and Wellness

Voyager, Mon, 14 Sep 2020 17:27:25 GMT