Mon, 14 Sep 2020 17:27:25 GMT
Brooklyn-based commercial production company Voyager and Los Angeles-based director Andrew Litten adhered to strict new Covid-19 production guidelines and scrubbed in to safely document real breakthroughs happening at their hospitals, demonstrating firsthand the positive side of these truly unprecedented times.
“So many brands have been churning out commercials using the same script about how they’re responding to the 'unprecedented' times we're in, without really walking the talk.” said director Andrew Litten. “When NM came to us with a desire to show what unprecedented actually looks like, it felt different because of all the breakthroughs they've discovered across surgery, medicine and education. My approach was simple - I wanted to be in the room, filming real medical breakthroughs and authentic moments in real-time. I have to thank our incredibly resilient crew who came along for the ride- scrubbing up every day and following insanely strict protocol as we filmed real child-births, Covid testing, double lung transplants, and more."
ADVERTISER: Northwestern Medicine
CREATIVE DIRECTOR: Ann Sedgwick
CREATIVE DIRECTOR: John Immosete
PRODUCER: Lyndsay Gant
PRODUCTION COMPANY: Voyager
DIRECTOR: Andrew Litten
EXECUTIVE PRODUCER: Andrew Hutcheson
PRODUCER: Tom Hipp
CINEMATOGRAPHER: Kristian Zuniga
Genres: Documentary, People
Categories: Hospitals, Healthcare and WellnessVoyager, Mon, 14 Sep 2020 17:27:25 GMT