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Andreas Nilsson Introduces World's Coolest Horse with Surreal Twist in New Spots for MTN DEW

Creative 183 Add to collection
The carbonated drinks brand partnered with TBWA\Chiat\Day NY to bring Taste and Refreshment conventions to life
Andreas Nilsson Introduces World's Coolest Horse with Surreal Twist in New Spots for MTN DEW
It’s time for some refreshment with a tasty beverage, with MTN DEW releasing two new entertaining commercials celebrating the refreshing taste of a cold MTN DEW.

In Garage Fridge, Mountain Dew is on a mission to quench the thirst of the ultimate Sweaty Boy, by dipping its toes in the music industry and producing the brand’s first single, 'Sweaty Boy', a full-length version of the siren song featured in the spot and an ode to thirsty DEW lovers across the country.


With 'Every Time', MTN DEW is bringing taste and refreshment conventions to life in a new and refreshing way with a surreal twist – and the coolest horse you’ll ever see.


MTN DEW shares these two pieces of creative focused on the ultimate goal: getting DEW Nation to heighten their thirst and desire for a cold, refreshing, tasty bottle of DEW.


Amy Ferguson, executive creative director, TBWA\Chiat\Day New York, said: "Taste and Refresh work is the hard-selling, product focused creative that’s sole purpose is to heighten your thirst and desire for a MTN Dew. It typically features close ups of dripping condensation and beautiful chilly bottles sitting in ice. Working with a brand not afraid to break the rules, we saw an opportunity for MTN Dew to disrupt the typical Taste and Refresh conventions and push the limits creatively. The resulting body of work acknowledges and even nods to these tried and true Taste and Refresh conventions but reinvents them in a wildly imaginative way. Partnering with the amazing Andreas Nilsson, his vision and taste really took this campaign to the next level.”

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Client

Client: Mountain Dew

VP Marketing: Mtn Dew / Energy / Flavors

Senior Director Mtn Dew Comms: Erin Chin

Director Mtn Dew Comms: Katy Holden

Agency

Agency: TBWA\Chiat\Day New York

Chief Creative Officer: Chris Beresford-Hill

Executive Creative Directors: Julia Neumann and Amy Ferguson

Associate Creative Director: Holden Rasche and Ashley Veltre

Senior Art Director: Coleman Davis

Associate Copywriter: Alli Walker

Head of Production: John Doris

Executive Producer: Amanda Revere

Senior Integrated Producer: Rick Segal

Associate Producer: Sean Riojas

Director of Integrated Business Affairs: Thalia Tsouros

Business Affairs Manager: Anne-Camille Charpié

Business Leader: Bruna Bechelli

Business Director: Matthew Duerr

Business Manager: Allie Lightcap

Chief Strategy Officer: James Sowden

Executive Strategy Director: John Gibson

Strategy Director: Michael Obermeyer

Senior Strategist: Bodi Karsono

President: Nancy Reyes

Chief Executive Officer: Rob Schwartz

Production

Production company: Biscuit Filmworks

Director: Andreas Nilsson

Partner / Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Producer: Lee Groombridge

Head of Production: Sean Moody and Rachel Glaub

Director of Photography: Lasse Frank

Production Designer: Jon Blud

Edit

Edit: Cabin Editorial

Editor: Chan Hatcher

Assistant Editor: Nick Deliberto

Managing Partner: Carr Schilling

Senior Producer: Michelle Dorsch

Colour: A52 Color

Colourist: Daniel de Vue

Executive Producer: Thatcher Peterson

Producer: Jenny Bright

VFX: Kevin VFX

Executive Creative Director / Partner: Tim Davies

Head of CG: Mike Dalzell

Sr. Executive Producer / Partner: Sue Troyan

Sr. VFX Producer: Jami Schakel

VFX Producer: Andrew Cowderoy

CG: Carl Harders, Matt Longwell, Nico Sugleris, Blake Guest, Igor Stefanovic, Kerry Graham, Bryan Repka and Dennys Herman

2D: Robert Murdock, Steve Gibbons, Steve Cokonis, Tim Bird, Rob Winfield and Susanne Scharping

Design: Adam Levine

Music

Music: Walker Music

Executive Producer: Abbey Hendrix

Senior Producer: Dottie Scharr

Music Supervisor: Julianne Wilson

Engineer: Christopher Keyes

Audio Mix / Sound Design, Screaming Penguin: Rob Fielack

Producer, Screaming Penguin: Zarina Mak

Categories: Soft Drinks, Carbonated Drinks

TBWA\Chiat\Day NY, Wed, 21 Oct 2020 10:36:15 GMT