TBWA\Chiat\Day NY
Wed, 21 Oct 2020 10:36:15 GMT
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Andreas Nilsson Introduces World's Coolest Horse with Surreal Twist in New Spots for MTN DEW
The carbonated drinks brand partnered with TBWA\Chiat\Day NY to bring Taste and Refreshment conventions to life
It’s time for some refreshment with a tasty beverage, with MTN DEW releasing two new entertaining commercials celebrating the refreshing taste of a cold MTN DEW.
In Garage Fridge, Mountain Dew is on a mission to quench the thirst of the ultimate Sweaty Boy, by dipping its toes in the music industry and producing the brand’s first single, 'Sweaty Boy', a full-length version of the siren song featured in the spot and an ode to thirsty DEW lovers across the country.
With 'Every Time', MTN DEW is bringing taste and refreshment conventions to life in a new and refreshing way with a surreal twist – and the coolest horse you’ll ever see.
MTN DEW shares these two pieces of creative focused on the ultimate goal: getting DEW Nation to heighten their thirst and desire for a cold, refreshing, tasty bottle of DEW.
Amy Ferguson, executive creative director, TBWA\Chiat\Day New York, said: "Taste and Refresh work is the hard-selling, product focused creative that’s sole purpose is to heighten your thirst and desire for a MTN Dew. It typically features close ups of dripping condensation and beautiful chilly bottles sitting in ice. Working with a brand not afraid to break the rules, we saw an opportunity for MTN Dew to disrupt the typical Taste and Refresh conventions and push the limits creatively. The resulting body of work acknowledges and even nods to these tried and true Taste and Refresh conventions but reinvents them in a wildly imaginative way. Partnering with the amazing Andreas Nilsson, his vision and taste really took this campaign to the next level.”
Client
Client: Mountain Dew
VP Marketing: Mtn Dew / Energy / Flavors
Senior Director Mtn Dew Comms: Erin Chin
Director Mtn Dew Comms: Katy Holden
Agency
Agency: TBWA\Chiat\Day New York
Chief Creative Officer: Chris Beresford-Hill
Executive Creative Directors: Julia Neumann and Amy Ferguson
Associate Creative Director: Holden Rasche and Ashley Veltre
Senior Art Director: Coleman Davis
Associate Copywriter: Alli Walker
Head of Production: John Doris
Executive Producer: Amanda Revere
Senior Integrated Producer: Rick Segal
Associate Producer: Sean Riojas
Director of Integrated Business Affairs: Thalia Tsouros
Business Affairs Manager: Anne-Camille Charpié
Business Leader: Bruna Bechelli
Business Director: Matthew Duerr
Business Manager: Allie Lightcap
Chief Strategy Officer: James Sowden
Executive Strategy Director: John Gibson
Strategy Director: Michael Obermeyer
Senior Strategist: Bodi Karsono
President: Nancy Reyes
Chief Executive Officer: Rob Schwartz
Production
Production company: Biscuit Filmworks
Director: Andreas Nilsson
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Lee Groombridge
Head of Production: Sean Moody and Rachel Glaub
Director of Photography: Lasse Frank
Production Designer: Jon Blud
Edit
Edit: Cabin Editorial
Editor: Chan Hatcher
Assistant Editor: Nick Deliberto
Managing Partner: Carr Schilling
Senior Producer: Michelle Dorsch
Colour: A52 Color
Colourist: Daniel de Vue
Executive Producer: Thatcher Peterson
Producer: Jenny Bright
VFX: Kevin VFX
Executive Creative Director / Partner: Tim Davies
Head of CG: Mike Dalzell
Sr. Executive Producer / Partner: Sue Troyan
Sr. VFX Producer: Jami Schakel
VFX Producer: Andrew Cowderoy
CG: Carl Harders, Matt Longwell, Nico Sugleris, Blake Guest, Igor Stefanovic, Kerry Graham, Bryan Repka and Dennys Herman
2D: Robert Murdock, Steve Gibbons, Steve Cokonis, Tim Bird, Rob Winfield and Susanne Scharping
Design: Adam Levine
Music
Music: Walker Music
Executive Producer: Abbey Hendrix
Senior Producer: Dottie Scharr
Music Supervisor: Julianne Wilson
Engineer: Christopher Keyes
Audio Mix / Sound Design, Screaming Penguin: Rob Fielack
Producer, Screaming Penguin: Zarina Mak
Categories: Soft Drinks, Carbonated Drinks
TBWA\Chiat\Day NY, Wed, 21 Oct 2020 10:36:15 GMT
