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Creative in association withGear Seven
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Andre Saraiva's Absolut Collaboration

06/09/2012
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AndreD2 set to be revealed at New York Fashion Week

 

Graffiti Artist and Nightlife impresario Andre Saraiva’s latest art project will be launched on Thursday, September 6th. In partnership with Absolut, he has created “AndreD2”, in collaboration with Brooklyn’s Square Design. “AndreD2” is an interactive robot that will come to life during New York Fashion Week, and host the stateside launch of “Couloir De La Night.” AndreD2 will be interviewing guests at Le Baron all week about their experience during NYC Fashion Week. This critically acclaimed program hails from France and will be making its US debut at Andre Saraiva’s Le Baron Chinatown, presented by Absolut Tune, a new product from Swedish vodka maker Absolut.  This project is the continuation of Andre Saraiva’s show ANDREPOLIS at NYC’s Hole Gallery; learn more about the ANDREPOLIS installation here.
 
“Couloir De La Night” is the brainchild of Felicia Massoni, the voice of the robot. The short-form program was launched in Paris, via a pink coloured robot that was interacting with guests in the hallway of the infamous Le Baron in Paris. The series has gained notoriety within the creative community. The host has undergone a facelift, and will be reborn as AndreD2, ready to interact with patrons at Le Baron Chinatown. A new season, a new crowd, and some “new clothes” but with same attitude: provocative, nosy with a French accent and a sense of humor. The interviews will be edited into 5, two-minute HD videos, and will be launched online on Monday, September 17th.
 
Absolut is a new product from Pernod-Ricard USA that will be introduced in the market this Fall. Swedish vodka producer ABSOLUT has paired up with Pernod-Ricard stablemate Brancott Estate to produce a 'sparkling fusion' of vodka and Marlborough Sauvignon Blanc.
 
And don’t miss “Couloir De La Night” starting on September 17th online everyday on youtube.com/couloirsdelanight
 
 
 
 
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