Anchor recently re-ignited its partnership with the All Blacks – 80 years since they partnered with the men in black on their 1935 overseas tour.

The campaign launched with an emotive 45-second spot that highlighted the significant contribution famers, and farming, have made to our national game, and our nation’s legendary produce.

Anchor has now released a limited edition run of 4 million numbered 2L all black bottles to help you enjoy a pint of Anchor goodness on game day.

Encouraging all Kiwi’s to once again stand up and be counted, sharing our love and support for the All Blacks.

Showing the world that even though the boys are heading off to England, when you play the All Blacks you play all 4 million of us and we #gostrong.

This campaign will also launch Anchor’s new position #gostrong which will live across all campaigns. And with all of our support that’s exactly what we all hope the All Blacks will do. #GOSTRONG.