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Anchor’s All Black Bottle Turns the White Aisle Black

Creative 207 Add to collection

In latest #GoStrong campaign via Colesno BBDO Auckland

Anchor’s All Black Bottle Turns the White Aisle Black

Anchor recently re-ignited its partnership with the All Blacks – 80 years since they partnered with the men in black on their 1935 overseas tour.

The campaign launched with an emotive 45-second spot that highlighted the significant contribution famers, and farming, have made to our national game, and our nation’s legendary produce.

Anchor has now released a limited edition run of 4 million numbered 2L all black bottles to help you enjoy a pint of Anchor goodness on game day.

Encouraging all Kiwi’s to once again stand up and be counted, sharing our love and support for the All Blacks.

Showing the world that even though the boys are heading off to England, when you play the All Blacks you play all 4 million of us and we #gostrong.

This campaign will also launch Anchor’s new position #gostrong which will live across all campaigns. And with all of our support that’s exactly what we all hope the All Blacks will do. #GOSTRONG.

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Advertiser: Fonterra Brands New Zealand

Marketing Manager: Anna Gestro

Post Production / VFX

Grade: Pete Ritchie

Creative Agency

Art Director: Chris Elliot

Creative Agency: Colenso BBDO

Researcher : Dustin Feneley

Media Agency

Media Agency: MediaCom

Production Company

Director: Sigi

DOP: Sigi

Producer: Sigi & Cam Spath

Production Company: Sigi


Sound Production: Franklin Road


Editor: Philippe Lods

Categories: Food, Dairy

Colenso BBDO, Wed, 09 Sep 2015 00:38:38 GMT