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AnalogFolk's ‘The Swarm’ for Thorpe Park

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Agency’s first campaign for British theme park

AnalogFolk's ‘The Swarm’ for Thorpe Park

 

This week AnalogFolk launched it’s first campaign for Thorpe Park aimed at increasing footfall to the park and raising awareness of the new and improved SWARM rollercoaster.
 
The campaign is centred on THORPE PARKs leading ride attraction THE SWARM launched in 2012.  For 2013, it’s back and now it’s stronger than ever and it is likely to terrify the bravest of thrill-seekers to ride it backwards.
 
Today AnalogFolk have released the below video to launch an alternative reality game for THORPE PARK that follows the story of one of last year’s survivors.
 
“Adam has just escaped from 332 days of captivity. While he was held, he witnessed serious mutations that could mean the end for us all. He’s looking for people to join him on a mission to BEAT THE SWARM and help save humanity.”
 
  
AnalogFolk has created a Mission is to warn friends and family that THE SWARM is about to attack again. It encourages people to seed out a disguised unique link that is supplied once you register on your Facebook, Twitter, Blogs and forums. The link sends your friends and family to a page where they can get 30% off tickets to join an uprising against THE SWARM.
 
The 10 people that receive the most clicks on their unique link will win the following exclusive prizes:
- 1st prize Lifetime pass for Thorpe Park
- 2nd Prize is a night for 8 at the new Crash Pad in THORPE PARK
- 3rd prize VIP trip to THORPE PARK for winner and four mates
- 4th – 6th prize THORPE PARK tickets for winner plus one mate
 
Enter the competition at http://beattheswarm.co.uk/
 
The campaign is being seeded through email, THORPE PARKS facebook channel, bought media on Facebook, blogs and prerolls on 4oD and ITV.
 
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AnalogFolk, Mon, 25 Mar 2013 12:01:57 GMT