Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

AnalogFolk Wins Lucozade UK Digital Marketing Account

Hires, Wins & Business 320 Add to collection

Agency will work alongside Grey London & Mediacom on the account

AnalogFolk Wins Lucozade UK Digital Marketing Account

Lucozade Ribena Suntory (LRS) has awarded AnalogFolk the Lucozade UK digital marketing account following a pitch process.

AnalogFolk will now be responsible for overarching digital strategy, creative, content, social and digital innovation for the Lucozade brand. The agency will work alongside Grey London (above-the-line) and MediaCom (media) on the account with immediate effect.

Digital marketing for Lucozade Energy and Lucozade Sport was previously handled by a number of agencies.  LRS will continue to use its in-house digital resource to work on social and content as part of an integrated model.

Rick Oakley, head of digital at Lucozade Ribena Suntory said, “We’re very pleased to appoint AnalogFolk as our digital agency for Lucozade. Their creative application of digital through the line underpinned by a strong strategic approach and understanding of our brand goals were key factors in our decision.”

Dave Stratton, Lucozade’s brand development director said, “2015 will be a massive year for the brand with huge plans for Lucozade as we continue on our growth trajectory. AnalogFolk will help us to take these plans to the next level and land some really ground-breaking, famously effective work going forward.”

Bill Brock, Founder and CEO at AnalogFolk commented, “Lucozade is an iconic British brand with a rich heritage, as well as a proven culture of creativity and a passion for innovation in digital. We're hugely excited and immensely proud to have been appointed to work on the business.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Energy Drinks, Soft Drinks

AnalogFolk, Fri, 27 Feb 2015 12:24:52 GMT