Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

AnalogFolk London Sorts Summer for Kids with iSPIES App


Sainsbury's app aims to keep children entertained during the school holidays

AnalogFolk London Sorts Summer for Kids with iSPIES App

Sainsbury’s has launched an innovative digital game to help parents keep children entertained during the school holidays.

Based on the timeless family game, I-Spy, Sainsbury’s has launched an App called ‘iSPIES’, which allows children to explore and discover incredible universes. They will be able to challenge friends through the game and are set tasks to keep them busy and entertained throughout the summer.

‘iSPIES’ is available on free download on Android and iOS devices.  Every week throughout the UK summer holidays a new universe will be released for young players to explore. 

Visual aspects from within the game will feature across in-store point-of-sale (POS), national newspapers and online advertising, whilst Sainsbury’s social media channels will also drive engagement. POS activity will also provide families with inspiration for activities to do during the summer holidays.

Meera Folkes, Digital Marketing Manager at Sainsbury’s, said: ‘The iSPIES game brings our Live Well for Less positioning to life and fits into the wider ‘Summer Sorted’ campaign perfectly. Parents in young families are busy at the best of times, so during the summer holidays we want to provide them with ideas, tools and services to keep children entertained in an inexpensive way.’

The iSPIES App and related marketing activity has been created by AnalogFolk London. The activity forms part of Sainsbury’s ‘Summer Sorted’ campaign, which focuses on providing practical help for parents on food, entertainment and promotions over the summer holidays. 


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Supermarkets, Retail and Restaurants

AnalogFolk, Mon, 28 Jul 2014 12:07:02 GMT