AnalogFolk London Appoints Matt Roberts as Client Services Director

AnalogFolk London has recruited Matt Roberts as client services director. He joins from Publicis Groupe where he holds the dual position of business leader on some of Publicis.Poke’s largest accounts and head of client services at Publicis Groupe’s production agency, Prodigious. He will report directly to AnalogFolk London managing director, Anna-Louise Gladwell.

Matt will be responsible for leading the client services team within AnalogFolk London, working closely with the agency’s management and client service teams to deliver the highest quality service and work for all clients. He'll also work closely with the client service leads across AnalogFolk Groupe (AFG) - which includes tech enabled content production company Untold Fable and automation and build company With Robots - to ensure seamless integration and efficiency for AnalogFolk’s clients.

Matt joined Publicis Groupe over seven years ago, during this time he has worked on a broad sector of clients and new business wins. He has been responsible for partnerships and new product development, helped to define and deliver a range of new processes and propositions, and more recently has held the position of head of client services at Publicis Groupe’s production agency, Prodigious. He will bring a wealth of expertise and experience to AnalogFolk when he joins in the new year.

Anna-Louise Gladwell, managing director, AnalogFolk London says: “We’re thrilled to welcome Matt. He’s a highly respected business leader with a proven track record in building and leading strategic client partnerships. Matt will help us to continue to develop our partnerships with some of the world’s most respected brands, and in our ambition to help brands grow through creating digital experiences people want to connect with.”

Matt Roberts says: "Although it will be hard to leave Publicis Groupe after seven great years, I'm incredibly excited to be joining the AnalogFolk family. I've always loved how their work, folk, and business are driven by creativity, innovation and collaboration. With a tireless determination to demonstrate new and transformative uses of digital technology, a fantastic array of clients, and incredible talent at their disposal - I can't wait to get stuck in." 

AnalogFolk London has grown over the last two years with the appointments of scaled programmes for brands such as Dole and Bayer Consumer Health. In addition to hiring Matt Roberts, the agency boosted its creative department with three new senior hires earlier this month. Amandine Fabian joined as creative director from Ogilvy New York and Dani Brown and Alex Wood joined as a senior creative team from Digitas. The hires emphasise the agency’s pledge for digital creative excellence for its clients.