Thu, 22 Nov 2018 14:56:25 GMT
Scotch & Soda, the leading fashion boutique retailer, has appointed AnalogFolk as their first global lead digital agency. AnalogFolk has been selected following a competitive pitch process, to deliver against Scotch & Soda’s brand and digital ambitions – accelerating innovation, creating worldly and curious experiences for the global consumer.
Scotch & Soda is an iconic brand, creating unique collections for men, women, boys and girls since 1985. Today they have 115 stores and over 100 franchises worldwide. The brand is inspired by the world, and curated in Amsterdam and the designers create with this frame of mind: entrepreneurial, adventurous, curious in both the heritage and the future of our world.
AnalogFolk has redesigned the Scotch & Soda online store reflecting the same spirit, creativity and craftsmanship they pour into the collections. The global site launches this week. Click here to see more.
The new site, considered to be the new flagship store, delivers a state-of-the-art digital experience tying together the Scotch & Soda brand story with a highly effective e-commerce store to create an overall frictionless experience.
Jessica Manchester, global head of digital marketing comments: “The retail landscape is changing; it is essential for us to deliver a consistent brand experience to our consumers across all touch points. This new re-designed website helps us get nearer to closing the gap between our physical stores and our online presence in a seamless way – every point in our consumer’s shopping journey breathes the same natural born curiosity.”
Ete Davies, managing director at AnalogFolk London explains: “We’ve long admired and felt synergy with brands who have the progressive and innovative spirit of Scotch & Soda. The opportunity to be involved in bringing that brand spirit into their digital experience is something we’re very excited about.”
The website relaunch marks the first step in a three-year vision for Scotch & Soda to become a leading fashion brand that combines connected, seamless and personalised experiences that help its customers find their own unique style and the clothes they love; in turn driving higher engagement, loyalty and delivering growth for the business.
AnalogFolk have recently been awarded ‘all-rounder’ status in the FT’s inaugural Future 100 UK list – companies making a long-term impact on their sector and wider society with emphasis on environmental and social parameters as well as financial performance. In 2018 they have been appointed as Agency of Record for the Unilever Food category, launched the AI-driven Instagram experience Eat Your Feed for Knorr, and received recognition in multiple awards for the innovative Marmite TasteFace campaign including best tech-led innovation of the year at Drum Marketing Awards.view more - Hires, Wins & Business
Categories: Clothing and Fashion, Day WearAnalogFolk, Thu, 22 Nov 2018 14:56:25 GMT