AnalogFolk Introduces AR to Afterpay Shopping with 'Carte Diem'

In its first work for new client Afterpay, Analogfolk in Sydney created a new (and timely) augmented reality experience, as well as an integrated campaign ‘Carte Diem’ for the payment platform’s bi-annual online shopping event Afterpay Day.

‘Carte Diem’ aims to inspire shoppers to seize the moment, by adding to their carts and enjoying up to 70% off popular retailers and end the day triumphantly.

The augmented reality experience, ‘Invisible Drops’, brings the in-store experience direct to customers in lockdown or wherever they are, allowing them to unlock access to discover exclusive product drops in 3D before purchasing online.

Andrew Balint, VP Marketing ANZ Afterpay, said: “This Afterpay Day, we’re excited to offer customers experiencing lockdown a fun and engaging augmented reality experience, which is the future of shopping. Not only are we giving shoppers the chance to see products in 3D before purchasing, but it means they can enjoy an immersive in-store experience from anywhere, particularly in the comfort of their own home.

Matt Robinson, AnalogFolk Australia managing director, added: “Afterpay is one of the most innovative and exciting brands in the world, and so working with their brilliant team, we’re really proud to have had the opportunity to bring even more innovation to their flagship event for Afterpay Day.” 

The integrated marketing campaign was supported with paid media across broadcast, OOH and social.