AnalogFolk has announced the appointment of Fredrik Dahlberg as Creative Director effective January 1, 2018. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s creative and conceptual capabilities.
Dahlberg’s ideas and copywriting have rendered him more than 20 International Awards. Most recently his work on The Humanium Metal Initiative, was awarded an Innovation Grand Prix at the Cannes Lions Festival, a Grand Prix at Eurobest and a Yellow Pencil at D&AD. A statement by the Cannes jury president regarding the win said: “Everything that won an award did something extraordinary, but what made Humanium so special was the holistic thinking about an entire new business – from the brand creation to the business model, supply chain and execution.”
Dahlberg co-founded his first agency ‘A3’ in Sweden, fresh out of art school. A3 was later acquired by Euro RSCG. He then founded RBK in Sweden, placing it among the country’s top 3 branding agencies each year from the date of its inception. Dahlberg has worked with both digital and ATL agencies on high profile projects and pitches since moving to Asia in 2010.
Chris Ryan, Managing Director and Partner, Asia, said of the appointment: “Our work with clients travels across the full spectrum of digital, from impactful communications and social campaigns to more immersive, multifaceted brand experiences. Fred’s talent and craft plays a vital part in helping us create truly connected brand experiences for our clients – across digital and physical spaces.”
Harry Llufrio, Executive Creative Director & Partner, Asia added: “Fred adds an extremely interesting creative ingredient in our mix. He brings a fresh perspective when it comes to conceptual and strategic thinking, conveying it in the smartest and simplest of ways.
AnalogFolk’s ambition is to be regarded globally as the most innovative creative agency. AnalogFolk Asia has invested heavily to support that ambition. Overall, Fred’s appointment is a significant event in our development from a start-up in Asia only two and a half years ago to a grown-up start-up in 2018. We very much look forward to what is ahead and to the
experiences we will create.”
Dahlberg said: “After a few years of freelancing and running a one-man band, I have really missed being part of a team. With Chris and Harry and the AnalogFolk crew, I have found everything I could wish for – a clear business idea, a great client list and a fantastic potential to grow and attract new business. I believe my experience in messaging and conceptual thinking can help strengthen and broaden an already strong offering.”
Dahlberg has also played a lead role in the creation of a number of leading travel apps, amongst them the Hong Kong Taxi Translator and BabelDeck.