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An Post's Green Hub Resource Simplifies Sustainable Living

The Sustainability Channel 170 Add to collection

Campaign from Folk Wunderman Thompson provides homeowners with a simple no jargon approach to the Green Home retrofit process

An Post's Green Hub Resource Simplifies Sustainable Living

An Post and Folk Wunderman Thompson have created a new campaign to celebrate the launch of An Post’s Green Hub, a one-stop-shop resource with need-to-know information and low cost loans to help simplify the customer’s journey to a more energy efficient, comfortable and sustainable home.

The Green Hub creative campaign simplifies the traditionally jargonistic process that is home retrofits and improvements, explaining the process through the eyes of a child and features An Post familiar face, Angela Scanlon as you’ve never seen her before. The Green Hub campaign is a full through the line campaign with a TVC, VOD, Press, OOH, Radio, Social, in-store and digital.

Speaking on the campaign Keith Lawler, creative director, Folk said: Understanding the ins and outs of creating a more sustainable home can be complicated, the new offering from An Post, The Green Hub makes that easier for people to digest. We decided so show that process in action, through the eyes of a child. By showing the Green Hub offering through a child’s imagination we aimed to debunk the jargon and make sustainable living more accessible for everyone

Ailish McGlew, brand communication manager from An Post, also added: ‘We know how overwhelming the home retrofit process can be and key to this campaign was communicating the simplicity of the Green Hub. We want to support our customers in living sustainably and we are offering end-to-end solutions for green home upgrades as well as market leading loan rates. With this campaign it was important for us to help homeowners to get a better understanding of what’s involved in a home retrofit so they can navigate that confusing path to home upgrades with the end result being a greener, cosier home that saves them money in the long run.’ 

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Agency: Folk Wunderman Thompson

Creative Partner: Karl Waters

Creative Director: Keith Lawler

Creative Team: Michael Whelan, Dean Ryan

Strategic Planner: Julie Murray

Account Team: Simon Killeen, Lianne Pierce, Sarah Michael O’Connor

Agency Producers: Michael Cullen, Lily O’Gorman

Studio Director: Andrew McQuillan

Studio Designer: Paul Dowd

Digital Account Team: Patricia Prezotto, Ana Latini

Digital Designer: Anthony Douglass

Genres: People, Dialogue

Categories: Banking, Finance

Folk Wunderman Thompson, Thu, 01 Oct 2020 13:36:59 GMT