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An Post Launches Service to Give Homeless People a Postal Address

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Created with JWT Folk, Address Point helps to give people without a home access vital services

An Post Launches Service to Give Homeless People a Postal Address
An Post (the Irish national postal service) and JWT Folk have today announced details of Address Point – a ground-breaking new postal address and letter collection service to help people who are homeless or living in temporary accommodation to avail of vital services.  Working closely with homeless charities and service providers, the new nationwide facility uses an online tool to instantly generate an individual’s personal address, with mail collection points at local post offices.

Enda Kelly, Joint Managing Director at JWT Folk said: “The homelessness issue has never been as prevalent in Ireland. Only a few weeks ago it was announced that for the first time, Ireland has over 10,000 people without a home. It seems obvious to say it, but without a home, a person has no personal, secure address and without an address, that often means great difficulty getting access to reliable communications, employment, education, health services, and ironically, even housing.”

Debbie Byrne, Managing Director of An Post Retail said: “As a major Irish company with world-class expertise and a deeply-connected, community-conscious body of staff, our purpose is to be a force for good, wherever we can.  The input and support of the JWT Folk team alongside the charities, the service users and providers, An Post staff and postmasters was invaluable in bringing Address Point from a good idea to an easily accessible, practical service which we hope will make life a little easier for people who need it the most.” 

Karl Waters, Creative Partner at JWT Folk added: “An Post’s post office network stretches across Ireland. This idea uses this in a way that connects those who are most marginalised in society, and helps connect them with their community and get back on their feet.  Working with An Post to bring this idea to life, our ambition is to ensure no one in Irish society is left behind.”

JWT Folk has created a video to illustrate Address Point and it can be viewed here:

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Creative Agency

Creative Agency: JWT Folk

Creative Director: Keith Lawler

Producer: Eric Brindley

Creative Partner: Karl Waters

CEO: Abi Moran

Managing Director: Enda Kelly

Creative Technologist: Ed Leamy

Senior Creative: Donal O’Higgins

Senior Strategist: Eimear Fitzmaurice

Senior Account Manager: Simon Killeen

Genres: People

Categories: Business Services, Mailing

Folk Wunderman Thompson, Fri, 05 Apr 2019 14:55:44 GMT