senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
An Post Launches Service to Give Homeless People a Postal Address
05/04/2019
Group745
Advertising Agency
Dublin, Ireland
264
Share
Created with JWT Folk, Address Point helps to give people without a home access vital services
Group_3646
An Post (the Irish national postal service) and JWT Folk have today announced details of Address Point – a ground-breaking new postal address and letter collection service to help people who are homeless or living in temporary accommodation to avail of vital services.  Working closely with homeless charities and service providers, the new nationwide facility uses an online tool to instantly generate an individual’s personal address, with mail collection points at local post offices.

Enda Kelly, Joint Managing Director at JWT Folk said: “The homelessness issue has never been as prevalent in Ireland. Only a few weeks ago it was announced that for the first time, Ireland has over 10,000 people without a home. It seems obvious to say it, but without a home, a person has no personal, secure address and without an address, that often means great difficulty getting access to reliable communications, employment, education, health services, and ironically, even housing.”

Debbie Byrne, Managing Director of An Post Retail said: “As a major Irish company with world-class expertise and a deeply-connected, community-conscious body of staff, our purpose is to be a force for good, wherever we can.  The input and support of the JWT Folk team alongside the charities, the service users and providers, An Post staff and postmasters was invaluable in bringing Address Point from a good idea to an easily accessible, practical service which we hope will make life a little easier for people who need it the most.” 

Karl Waters, Creative Partner at JWT Folk added: “An Post’s post office network stretches across Ireland. This idea uses this in a way that connects those who are most marginalised in society, and helps connect them with their community and get back on their feet.  Working with An Post to bring this idea to life, our ambition is to ensure no one in Irish society is left behind.”

JWT Folk has created a video to illustrate Address Point and it can be viewed here:

Credits
Agency / Creative
Work from Folk VML
Group745
Get Behind the Fight
Lidl Ireland
26/01/2024
15
0
Group745
Rugby
Vodafone
24/08/2023
448
0
Group745
You Know Your Body Better Than Anyone
Irish Life Health
17/08/2023
450
0
ALL THEIR WORK