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An Indian Cement Brand Likened a Mother’s Womb to a First Home in This Poignant Ad

Creative 215 Add to collection

BBH India pulls at the heart strings for Birla Gold Cement’s Mother’s Day campaign

An Indian Cement Brand Likened a Mother’s Womb to a First Home in This Poignant Ad
Birla Gold Cement, today released a poignant film on the occasion of Mother's Day. The film conceptualised and executed by BBH pays homage to a very simple yet oft-forgotten truth about our relationship with our mothers.

The campaign was born out of the insight that a mother's womb is our first living space, our first home. A home with no worldly obligations and restrictions. One that nurtures without exception, feeds without expectation and protects without question. The film will be released across digital and social platforms.
Jayant Dua, CEO, Birla Gold Cement said: “Mothers are our first home is such a simple yet profound insight. We don't realise this until we are reminded of it. This campaign serves as just that. A reminder to thank our Mothers for being our very first safe haven. From cultivating an insight that is on point with our brand to further translating it into visuals and copy that evokes such warmth, the BBH team has done a great job.” 



Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added: “We've thoroughly enjoyed making this film. From cracking the insight to producing and shooting the video. It's a topic close to all of our hearts and it was extremely important to avoid the obvious clichés. We're quite happy with the depth and sharpness of the insight and the restraint in the execution. But most of all we're happy with this piece because it's communication that is seamless with what Birla Gold does and stands for.”
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Client

Brand: Birla Gold Cement

Post Production / VFX

Post Production Company: Famous Digital Studios Pvt Ltd

Colourist: Swapnil Patole

Online Artist: Mahesh Patil

Production Company

Production Company: Zaira Entertainment

Director: Jonathan George

DOP: Arnab Gayan

Producer: Saleem Javed

Costume Designer: Monika Nim

1st AD: Vaishali Tuteja

Production Manager: Nazeer Ahmad

Line Producer: Rahemat Kazi

Music

Music Supervision: Achint Thakkar

Voice-over: Pawan Kalra

Creative Agency

Creative Agency: BBH India

Chief Creative Officer: Russell Barrett

CEO: Subhash Kamath

Managing Director: Arvind Krishnan

Managing Partner: Russell Barrett, Subhash Kamath

Strategy Director: Yudhishthir Agrawal

Creative Partner: Shreyans Gupta (Copy), Mitul Patel (Art)

Business Partner: Priyanka Samant, Sachin Sahu

Categories: Home Appliances, Building

BBH India, Fri, 08 Jun 2018 15:53:31 GMT