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An Imam & Vicar Exchange Gifts in Heartwarming Amazon Prime Ad

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The Quarry's Bruce Townend cuts lovely new spot from Joint London and HLA director Simon Ratigan

An Imam & Vicar Exchange Gifts in Heartwarming Amazon Prime Ad

The Quarry editor Bruce Townend’s most recent collaboration with HLA director Simon Ratigan is this heartwarming commercial unveiled for Amazon Prime.

The premise of the film, which has unexpectedly stolen the hearts of many viewers this festive season, is one of selflessness and thinking of other people. In this story of friendship even in difference, a Vicar and an Imam are seen buying each other knee pads from Amazon Prime after realising that each others religious duties give them sore knees.

Bruce knits together an edit both sensitive and authentic and alongside Simon Ratigan’s understated yet powerful direction of a great idea created by Joint London’s Steve Williams & Adrian Lim, the film is beautifully delivered.

Amazon - Imam & Vicar
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Post Production / VFX

Post Production Company: The Mill

Production Company

Production Company: HLA

Executive Producer: Mike Wells

DOP: Ian Murray


Sound Design: Jon Clarke, Philip Bolland & Anthony Moore @ Factory

Music Supervision: Adelphoi


Editor: Bruce Townend @ The Quarry

Creative Agency

Creative Agency: Joint London

Producer: Claudio Gorini

Creatives: Steve Williams & Adrian Lim

Genres: Storytelling

Categories: Retail and Restaurants , Online retailers

The Quarry, Fri, 25 Nov 2016 10:52:07 GMT