MJZ
Fri, 15 Feb 2019 10:56:31 GMT
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An Epic Poem of Legends Comes Alive in New BMW Spot
GS&P introduces the tale of 'Ol’ McLanden' in film directed by MJZ's Dante Ariola
BMW has built its largest factory in the US, where its biggest model ever, and first standard seven-seater, The X7 will be produced. The vehicle follows the launch of The 8 and the update of The 7 and is consistent with the German automaker’s intent to play a bigger role in the super premium market.
To launch the first-ever X7, the German automaker and GS&P - the incumbent agency since April 2018 - enlisted the help of MJZ and director Dante Ariola. The extensive special effects were created by MPC.
The spot released today introduces the legend of Ol’ McLanden, an epic poem read by Chris Pine. As this mysterious folk tale unfolds, McLanden braves the challenges of cityscapes, dockyards, mountains and more, all behind the wheel of the heroic X7. McLanden conquers everyday obstacles, although these hurdles are blown up to mythical proportions.
As we hear the first lines of this fictitious tale, the vehicle first emerges from mist, chased by a massive stampede of bankers. That intro sets the stage for what’s coming. McLanden’s ordinary day becomes legendary at every turn. The X7 faces a Poseidon-like city worker, a ruthless gang of apocalyptic bikers, and a giant construction worker weilding a jackhammer. In the end, it’s revealed that McLanden isn’t a larger-than-life mythological character, but actually an ordinary, albeit fierce woman.
The line “Make everyday legendary” refers to just how powerful the X7 can be when partnered with equally strong drivers. The 60-second spot will run during the Oscars, supported by an extended 75-second version and 30-second versions to follow. It will also make an appearance at movie theaters across the country.
video
BMW - Legend
Client
Advertiser: BMW
Vice President Marketing: Trudy Hardy
Communications Manager: Wolfgang Gross
Marketing Manager: Lisa Judge
Post Production / VFX
Post Production Company: MPC LA
Colourist: Mark Gethin
Producer: Rebecca Boorsma, Mireille Antoine
Executive Producer: Meghan Lang, Karen Anderson
Creative Director: Michael Gregory
Shoot Supervisor: Michael gregory, Dan Seddon
CG Supervisor: Ryan McDougal, Tim Kafka, Josh Hatton, Nishanth Shrinivasa, Boyo Frederix
Lead Compositing: Toya Drechsler
Compositing: Rodrigo Jimenez, Guillaume Weiss, Alexander Kulikov, Dylan
Concept Artist: Jason Heinze, Abhilash A, Bala Krishnan R, Geetesh Tari Mohan Rao, Srinivas Achary, Silvia Bartoli, Sachin Sureshrao Dhapudkar
Pre-Viz: Alex Moon
CG Artist: Srikar Balakrishnan, D. Venkatesan, Carl Edlund, Sashdy Arvelo
CG Artists: Bhargavan SP, Prashanth Paramasivam, Andreu Lucio, Arnau Gilabert, Jinguang Huang, Andy Sheng, Nema Safvati
CG Lighting: Martino Madeddu, Sumit Kumar, Asher Stusek
Senior VFX Producer: Christian Downes
VFX Coordinator: Justin Rogers-CdeBaca
Line Producer: Chris Preston-Barnes Music
Sound
Sound Company: Trinitite Inc.
Sound Engineer: Brian Emrich
Audio Mix: Lime
Audio Mixer: Rohan Young
Assistant Mixer: Jeremy Nichols
Executive Producer: Susie Boyajan
Creative Agency
Creative Agency: GS+P
Executive Creative Director: Margaret Johnson
Creative Director: Roger Baran
Art Director: Stefan Copiz
Copywriter: Andrew Bancroft
Chairman: Jeff Goodby, Rich Silverstein
Director of Production: Tod Puckett
Executive Producer: Benton Roman
Group Account Directors: Theo Abel
Account Director: Alissa Sheely
Account Management: Olivia Mullen
Account Managers: Rebecca Bell
Project Management: Kaitlyn Landers
Comms Strategy Director: Dong Kim
Senior Brand Strategist: Mackenzie Beer
Director or Broadcast Traffic: Ruchele Eisenman
Senior Business Affairs Manager: Chrissy Shearer
Production Company
Production Company: MJZ
Director: Dante Ariola
Producer: Natalie Hill
DOP: Kasper Tuxen
Senior Executive Producer: Eriks Krumins
President: David Zander
Production Design: Nigel Phelps
AD: John Lowe
Music
Music Company: Woodwork Music
Composer: Philip Kay
Producer: Andy Oskwarek & Sam Phillips
Offline
Edit Company: Work Editorial
Editor: Rich Orrick
Edit Assistant: Theo Mercado
Producer: Jamie Lynn Perritt / Brandee Probasco
Executive Producer: Marlo Baird Telecine
Genres: People, Visual VFX, Action
Categories: Automotive, Cars
MJZ, Fri, 15 Feb 2019 10:56:31 GMT
