TaylorMade and Zambezi have launched their new work for the R15 metalwood driver. The campaign, called “Made of Greatness,” is targeted towards the elite amateur golfer looking to shave those few extra strokes off their game.
The campaign ties into the week of the Northern Trust Open, and the 60 second Anthem features TaylorMade’s athletes (Justin Rose, Sergio Garcia, Jason Day, Boo Weekley, Ryan Palmer) and how they’ve reached greatness on different levels. The Anthem will premiere on the Golf Channel.
In addition, the campaign will have five vignettes of the pros and why they strive for greatness, rolling out over the spring.
view more - Creative
Music Production: Beacon Street Studios
Sound Design: Mike Franklin, Michael Ryan @ Actual Size Audio
Edit Company: South District Films
Editor: Ling Ly, James McGillin, Dan Cooper, Dan Marks
Producer: Adam Goldberg and Dan Marks
Director: Adam Goldberg and Dan Marks
DOP: Anthony Arendt, Alastair McKevitt
Producer: Kimberly Driedger
Production Company: South District Films
Account Executive: (Assist) Carly Ayres
Account Management: Matt Kline
Art Director: Keven Behboody, Ryan Barber
Copywriter: Evan Schiller, Ben Tom George
Digital Producer: Sean Carnage
Executive Producer: Alex Cohn
Group Account Directors: Pete Brown
Head of Digital Production: Ricardo Diaz
Producer: Nat Bricker, Travis Mitchell
Associate Creative Director: Nick Rodgers
Categories: Sports and Leisure, Outdoor Equipmentlbbonline.com, Thu, 19 Feb 2015 11:32:04 GMT