Creative Jean-Baptiste Le Divelec and friends taught a neural network to write Nike ads and this is the result
As AI continues to make headlines by automating anything from warehouses to calls centres, creative professionals find solace in the claim that the technology will never be smart enough to be a truly original thinker.
Jean-Baptiste Le Divelec, creative copywriter at Fred&Farid Shanghai, has always been fascinated by neural networks and deep learning, so with some friends he fed a neural network a decade’s worth of Nike commercials to see if it could write something original and inspiring.
The result — which JB named ‘AI and Kennedy’ — is a erratic journey of motivation bordering on the unintelligible. “But between these absurd funny lines, I observed, with a chill, a touch of genius,” says JB.