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Amy Schumer & Anna Kendrick Get Pally for the MTV Movie Awards

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Backyard's Kim Nguyen taps the awkward comedy queens for award show promo

Amy Schumer & Anna Kendrick Get Pally for the MTV Movie Awards

Venice, CA-based Backyard director Kim Nguyen concocts a one-way friendship between two comedy queens in the hilarious “Amy Schumer and Anna Kendrick,” for the MTV Movie Awards. The spot finds the apparently disinterested Kendrick being accosted by the fawning Schumer in preparation for hosting the MTV Movie Awards. 

As Schumer expresses her excessive giddiness for her new “friend” by firing a barrage of random and ill-informed questions at Kendrick, the Pitch Perfect star reacts in disbelief before being nudged into an impromptu (though obviously arranged) “cups” performance that turns out to be a game of pong that goes immediately and hilariously wrong. 

“It was great to work with such a variety of comedians and actors in the campaign,” notes Nguyen. “It’s fun leading them into different directions and providing an environment where they are willing to take chances and bring something different to each take. That collaboration really opened up so many funny possibilities that our entire crew was holding back laughter take after take.” 

This campaign marks Nguyen’s fourth campaign directing promo campaigns for the MTV Awards series, including a previous hilarious and action-packed spot starring Channing Tatum and Rebel Wilson for the 2013 MTV Movie Awards.

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Edit Company: Cosmo Street/Great City Productions

Editor: Tiffany Burchard


Advertiser: MTV

Production Company

Director: Kim Nguyen

DOP: Aaron Phillips, Joe Arcidiacono

Executive Producer: Kris Walter

Producer: Janie Brown Kelly

Production Company: Backyard / Outer Borough

Creative Agency

Art Director: Lance Russoff

Copywriter: Neil Casey, Kim Caramelle, Jessi Klein, Christine Nangle

Genres: Comedy

Categories: Events, Sports and Leisure, Mon, 02 Feb 2015 16:09:31 GMT