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AMV & Brian Bielmann Shoot Guinness ‘Surge’

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Legendary surf photographer helps reinvent iconic drink beneath Tahiti’s waves

AMV & Brian Bielmann Shoot Guinness ‘Surge’

For Guinness's latest campaign, AMV teamed up with world renowned surf photographer Brian Bielman to reinvent the iconic surge by shooting beneath Tahiti's giant waves.

Teahupooo, Tahiti is famous for consistently delivering the biggest, glassiest and most powerful waves in the world, which makes it a perfect setting to mimic the elemental power and energy of a pint of Guinness.

The effect is a mesmerising view from beneath the ocean as a wave hits, perfectly resembling the two part pour the beer is famous for.


Brian has worked with the world's best surfers including Andy Irons and Kelly Slater and his images have time and again graced the covers of magazines worldwide.

"We feel privileged to have worked with Brian Bielmann to deliver this new iconic campaign, a man who himself reflects the attitude shared by the brand and its drinkers — choosing the extraordinary." Nick Britton, Marketing Manager Guinness Western Europe

The 20” ad will run across the UK on TV and cinema until the 14th October.  A 2 minute “making of film” will also be available on the Guinness YouTube channel.  The TV will be supported by digital and static outdoor activity.


View a making of film below.



Project:    Guinness Quality Surge Campaign
Client name & job title:    Stephen O’Kelly - Marketing Director, Guinness, Western Europe
Nick Britton – Marketing Manager, Guinness, Western Europe
Creative Agency:    AMV BBDO
Creative Director    Dave Buchanan
Copywriter:    Nicholas Hulley
Art Director:    Nadja Lossgott 
Agency Planner:    Tom White, Rory Gallery
Agency Account Man:    Amber Glenister, Laura Balfour
Project Management:    Sarah Benson
Designer:    Richard Holgate
TV Producer:    James Robley
Media Agency:    Carat
Media Planner:    Chris Kelly
Art buyer:    Kirstie Johnstone
Director:    Scott Mortensen and Daren Crawford
Photographer:    Brian Bielmann
Production Co. Producer:    NA
Post-production Company:    AMV LAB
Audio Post-production:    AMV LAB
Digital Design Company:    AMV LAB

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Genres: Visual VFX

Categories: Alcoholic Beverages, Beers

AMV BBDO, Mon, 02 Sep 2013 13:42:01 GMT