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AMV BBDO's Powerful Christmas Ad for St. Mungo's Cost Just £6000

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First-time director Josh Carpenter shoots poignant spot featuring 'Give A Little Love' track from Bugsy Malone

AMV BBDO's Powerful Christmas Ad for St. Mungo's Cost Just £6000

All the big names have now launched their big budget Christmas ads, to much fanfare. But now, the least expensive Christmas ad of 2018 has just been launched for St. Mungo’s, the homeless charity.

It cost just £6,000. 

‘Potential’ was created by AMV BBDO and Rattling Stick. The spot highlights the charity’s work in ending homelessness and rebuilding people’s lives.

This is a critical time of year for homeless people, hence the drive to fundraise for the people most in need at Christmas time.

The film was made over two days on the streets of London by first-time director Josh Carpenter.

It shows homeless people dressed for the jobs they could do in the future.

The soundtrack features the song Give A Little Love from the movie Bugsy Malone, re-recorded by singer-songwriter Alex Ohm. 

Paul Williams, the Oscar-winning composer, kindly donated the track for free.

The film is running on Facebook, Twitter and Instagram.

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Clients: Katie Wimpenny

Project Manager: Mirella Gilpin

Post Production / VFX

Post Production Company: The Mill/EG Plus

Graphics: Max Henderson


Sound Engineer: Aaron Taffel

Sound Company: GCRS

Creative Agency

Creative Agency: AMV BBDO

Creatives: Tim Riley

Producer: Rebecca Scharf

Business Affairs: Maxine Thompson

Production Company

Director: Josh Carpenter

Producer: Ray Okudzeto

Executive Producer: Polly Du Plessis, Tess Mitchell

Production Company: Rattling Stick

DOP: Jim Jolliffe


Music Company: Pirate Studios

Producer: Max Dobson-Brown

Artist: Alex Ohm


Edit Company: Stitch

Editor: Jack Singer

Genres: People, Storytelling

Categories: Charity, Corporate, Social and PSAs

AMV BBDO, Thu, 22 Nov 2018 11:00:50 GMT