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AMV BBDO's Christmas Campaign for CESAR Spreads Holiday Cheer with Sweaters Designed by Dogs

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The hero creative of the campaign shows how dogs truly designed the sweaters by running, jumping and barking through a Doggy agility couse

AMV BBDO's Christmas Campaign for CESAR Spreads Holiday Cheer with Sweaters Designed by Dogs

The CESAR brand’s Twinning campaign, created by AMV BBDO, is spreading holiday cheer to pet owners across the globe with the brand’s new DESIGNED BY DOGS holiday sweater collection. 

The hero creative of the campaign shows how dogs truly designed the sweaters by running, jumping and barking their way through a custom-built “Doggy Design Studio” agility course. You can see the doggy designers in action by watching the video.

The campaign, which is an evolution of the brand’s 2016 “Matchy Matchy” program, is being supported by celebrity fashion expert Clinton Kelly, as well as a consumer sweepstakes. Today through December 5, pet owners can enter to win their own set of matching sweaters through a sweepstakes. To learn more about the Twinning campaign and to enter the sweeps, you can view the press release linked here, or visit Cesar.com/Twinning.

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Post Production / VFX

Photographer: Michiel Spijkers

Post Production Company: The Mill

Production Company

Director: Tom Rijpert

Producer: Andy Hopkinson, Rogier Dorant, Lennart Deen

Production Company: MediaMonks

Creative Agency

Account Management: Jonny White, Ella Dolding, Poppy Wilson, Joshua Solana, Nicolas Pignatelli, Emily Frost

Agency Producer: Jonny White, Ella Dolding, Poppy Wilson, Joshua Solana, Nicolas Pignatelli, Emily Frost

Art Director: Dalatando Almeida

Chief Creative Officer: David Lubars

Client: Fabio Alings, CESAR Global Brand Director

Copywriter: Alex Grieve & Adrian Rossi

Creative Agency: AMVBBDO

Creative Director: Alex Grieve & Adrian Rossi

Planners: Dalatando Almeida

Genres: Comedy, People, Fashion & Beauty

Categories: Home, Pet Supplies

AMV BBDO, Tue, 06 Nov 2018 18:30:44 GMT