Wed, 04 Sep 2013 10:16:15 GMT
Sainsbury’s really understand the pleasure that good quality, well priced food brings. So AMV BBDO have created a second campaign that taps into the sensory pleasure that can be found in our favourite, everyday foods.
In three TV executions, they show the simple construction of everyday meals with a twist, All of which hero products from the by Sainsbury’s Range. The first is a delicious fish finger sandwich with tartare sauce. The second a warm bacon and spinach salad with pinenuts and finally a peperoni pizza topped with fresh rocket and chilli dressing. The ads are accompanied by three equally fresh reworkings of the famous Chaka Khan track “ain’t nobody” which will be released as singles.
The agency have also created a print campaign which will run as posters and in-store. This showcases a wider range of tempting products from the by Sainsbury’s range including; steak pie, bakewell tart, pulled pork and peanut & salted caramel ice cream.
Creative Agency: AMV BBDO
Art Director/Copywriter: Adam Whitaker
Art Director/Copywriter: Michael Jones
Creative Directors: Mike Durban and Tony Strong
Agency Planner: Pete Zazulka
Agency Account Man: Will Oakes
TV Producer: Ally Mee
Media Agency: PHD
Media Planner: Charlotte Bristow
Production Company: House of Radon
Director: Victor Köhler and Albin Holmquist
Photographer: Myles New
Production Co. Producer: Amanda Nordlow
Categories: Supermarkets, Retail and RestaurantsAMV BBDO, Wed, 04 Sep 2013 10:16:15 GMT