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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

AMV BBDO & Sainsbury’s Celebrate Everyday Food

10/05/2013
Advertising Agency
London, UK
190
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Three new spots shot by House of Radon’s Victor Köhler and Albin Holmquist

Sainsbury’s understand the pleasure that good quality, well priced food brings. This campaign celebrates and elevates everyday food to communicate the quality of the by Sainsbury’s range. 


Everyday food made special by Sainsbury’s

 


Sainsbury’s Own Brand is its’ pride and joy and it is known for its great quality. With our campaign we wanted to hero those everyday favorites that consume our thoughts and make us happy; food that you just want to reach out and grab off the screen. 


The campaign runs across 3x 30 second TV ads, and extensive press and outdoor. Using very high production values, we’ve captured beautiful everyday food and used distinctive typography to show off the quality of the by Sainsbury’s range.


Credits


Creative Agency:    AMV BBDO
Copywriter:    Michael Jones
Art Director:    Michael Jones 
Creative Directors:    Mike Durban and Tony Strong
Agency Planner:    Sophie Lewis
Agency Account Man:    Richard Moloney, Will Oakes
TV Producer:    Ally Mee
Media Agency:    PHD
Media Planner:    Becca Bunbury
Production Company:    House of Radon
Director:    Victor Köhler and Albin Holmquist
Photographer:    Myles New
Production Co. Producer:    Amanda Nordlow