Fri, 25 Oct 2013 09:51:42 GMT
On a mission to capture the 'real' London and Paris for Eurostar, AMV BBDO Copywriter and Art Director, Alex Grieve and Adrian Rossi, were switched on from dusk 'til dawn. The result is between 25,000 and 30,000 pieces of film, perfectly cut into two magical films about the cities in question. Addison Capper caught up with the creative team to talk inspiration, missed moments and dodgy hotels.
LBB> How did you go about capturing the real people of these cities?
AG&AR> Our inspiration came from the great street photographers like Vivian Maier. We captured people, places and things by seeing opportunities from the moment we woke up to the moment we went to sleep. From driving around to dinner, every second had the potential to produce something. Some of the best images were found when we were looking for something else. What we discovered is if you wait long enough, pretty well much anywhere, then the most interesting things happen right in front of you. You can't and shouldn't force it.
LBB> How much was originally captured and how much, if any, is stock footage?
AG&AR> Between 25,000 to 30,000 pieces of film and photographs were taken. This was distilled down through some magical editing to what is in the films now. The future projections at the end of each film are set up (we didn't have cameras that could see the future).
LBB> What were the most difficult aspects and how did you overcome them?
AG&AR> Most people were more than happy to appear in films for Eurostar which shows the affection the brand is held in. The most frustrating thing is the missed images, as most only last for a fleeting moment before they are gone. That and a hotel we stayed in that should have been condemned.
view more - Behind the Work
Creative Agency: AMV BBDO
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Agency Planner: Craig Mawdsley
Agency Account Manager: Tom Shattock, Emily Atkinson
TV Producer: Anita Sasdy
Media Agency: Arena
Media Planner: Beatrice Boue
Production Company: HLA
Director: Simon Ratigan
Photographer: Matt Stuart
Production Co. Producer: Mike Wells
Post-production Company: The Mill
Audio Post-production: Wave Sound
Categories: Travel, TourismAMV BBDO, Fri, 25 Oct 2013 09:51:42 GMT