Dolmio has launched its brand new ad spot “The Meeting”, which aims to show how its great tasting Italian inspired cooking sauces and meal-kits can be the spark that brings families together.
In the new 30 and 10 second ads, the ever popular Dolmio family are joined for the first time ever by all new human characters and make them an offer they can’t refuse – a delicious family dinner Dolmio style! This witty new spot was developed by AMV BBDO for Dolmio, from the insight that families no longer sit down to enjoy meals together as often as they could. However, Dolmio makes it easy for all kinds of different families to come together and experience delicious, nutritious food, even when time is short.
Ian Nundy, Dolmio Marketing Controller said: “As we celebrate our 30th year in 2016, this new ad puts a uniquely Dolmio slant on getting families – whatever they might look like – together round the table for simple, great-tasting Italian inspired food. This new creative, along with our continued investment both above and below the line, demonstrates our commitment to growing the Dolmio brand.”