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AMV BBDO Launches ‘One Day’ for Cancer Research UK

20/12/2013
Advertising Agency
London, UK
345
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60-second spot directed by Stink’s Yann Demange follows young woman from child to mother to wife

Cancer Research UK together with agency AMV BBDO, will launch a new campaign on the 26th December 2013.  The campaign, entitled ‘One Day’, builds on earlier campaigns in 2013 to demonstrate that research is the solution to one day beating cancer, giving the public a clear reason to donate and a role in Cancer Research UK’s fight to beat cancer sooner.


The campaign launches with an emotional and hopeful TV ad.  The 60” spot moves through the life of a young woman, from little girl to mother and wife.  We see her diagnosed with cancer, but she is able to beat it thanks to the research done by Cancer Research UK.

 


The advert showcases research’s on-going fight with cancer, and shows that how, one day, in the future, everyone will be beat cancer.


The TV campaign is supported by radio and outdoor which lay down Cancer Research UK’s manifesto, to do more research and save more lives, which can only be achieved with the support of the UK public. Regional outdoor work focuses on the number of lives saved per day thanks to CRUK’s work so far.


The campaign will launch on Boxing Day and run for two months, across national TV, online, cinema, national radio, national and regional outdoor.


Credits


Project:    One Day
Client name & job title:    Richard Taylor (Executive Director Fundraising and Marketing Cancer Research UK), Natasha Hill (Brand and Strategic Marketing Director at Cancer Research UK), Paul Clarke (Head of Strategic Marketing Communications)
Creative Agency:    AMV BBDO
Copywriter:    Toby Allen 
Art Director:    Jim Hilson
Agency Planner:    Lilian Sor
Agency Account Man:    Helen Rae, Emily Atkinson, Lizzie Edwards
TV Producer:    Verity Elvin, Claire Toms
Media Agency:    MediaCom
Media Planner:    Lucy Mitchell
Production Company:    Stink
Director:    Yann Demange
Production Co. Producer:    Molly Pope
Post-production Company:    The Mill
Post-production Company Producer:    Cat Scott
Audio Post-production:    Factory - Anthony Moore
Exposure (TV, Youtube etc):    TV, Outdoor, Radio, Cinema

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